Category Archives: Acquaint

Acquaint is a property management , sales and lettings crm for estate agents and auctioneers

Will House Swapping Take Off?


Could house swapping be the answer for people to find a new home in the recession? At the moment it seems more expensive to rent and with banks in no rush to give out second mortgages it looks like a good alternative. In the last budget stamp duties were reduced which would make the idea easier. Stamp duty is at 1% per person swapping. The swap could mean there is no renting property while you are waiting to buy another house.

House SwappingHowever getting true evaluations before the swap may come as a problem, the property register does not give exact details of the sizes and nature of deals. The register may show different valuations of houses that have been purchased by parents or come with land as part of them.

One person who is actively looking to swap is Ian Hickey with his property in Bray. Ian is looking to move to a larger house and is willing to put €80,000 plus his house in order to find his dream home for him and his family. Ian has start marketing the house himself building a brochure of the property and giving it to possible houses that he and his family may like to swap with. Ian bought the house in 1999 and has made plenty of improvements. Ian said “It was a labour of love and I am willing to do the same with a larger house.” Now Ian is married with a child he is looking for somewhere bigger. Ian estimates the house is worth around €280,000 and would be looking to add his €80,000 to that.

At 4pm we think it is a great idea with the price of rent and the bank being tight with mortgages. A house swap may be the perfect solution for a couple with the kids who have moved out, it would give them the opportunity to move to a smaller more manageable house and give them a lump sum to live a few fantasies they may have dreamed while the kids were younger!

What do we think of the idea of swapping houses? 4pm think it is a great idea but is there a hub to facilitate people coming together with the same idea. A house swapping website could really help this idea take off. A website where people could meet online, view properties, match properties to requirements and arrange viewings. The website would facilitate a niche market and really help the idea take off. Why not call one of the 4pm team for more details on the idea!


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Phone: 01 5252177

Ian Hickey 086 3956429

Twitter For Auctioneers & Estate Agents


First step is to create a Twitter account. Get a feel for Twitter browse around, check what other auctioneers and estate agents write. Since Twitter does not automatically show the pictures it is all about your wording. You have 140 characters for a Tweet and people can also favourite your Tweets or re-tweet them. Here are some 4pm tips for auctioneers and estate agents using Twitter.


1. Picture

When adding pictures 4pm suggest that you add a small description. If you see a link and don’t know what the picture is why would you comment on it?


2. Information

Supply the information possible customers need to reach you. 4pm also suggest having links to your webpage, Facebook and email.


3. Customer Service

Be careful what you answer and how you answer it. Our best advice would be to supply a number to call if it is directly related to business. If it is a friendly question make sure to give yourself a moment to think before you tweet back. Sometimes things get blown out of proportion on social media.


4.Custom Background

Get yourself a custom background for more free branding. This can be done by selecting ‘settings’ then ‘design’ and you can then upload headers, backgrounds and alter colours.


5. Blog

If you have a blog, install the Twitter plugin, this will allow your blog to post to Twitter automatically. The jet pack plugin allows you to upload to both Twitter and Facebook.


6. Headlines

Think of your tweets as newspaper headlines. You want to engage people with your text, must be interesting for people to notice. When putting it up think to yourself, would i re-tweet it, if the answer is no well don’t expect it to get retweeted.


8. Price

Don’t comment on the price a property may have sold for, the vendor or applicant may think they might have got more or less money, they don’t want everyone knowing their business.


9. Properties

How do you put up a property on twitter? You have very few words. Put up the main details, 4pm would suggest ‘looking for 3 bed detached house in Rathmines, Dublin 8? checkout out the link below’ as opposed to ‘3 bed in Rathmines’ which is boring. The first prompts them to question am i? Maybe I’m not but I know who may be, so I will click the link.


10. Trends

Look out for trends e.g. #Dublin, if you are about to put a property up that is in ‘Dublin’ take advantage of the trend. Trends help your tag get categorised and noticed by more people.


The above are some basic guidelines to get your Twitter account up and running. You may also find that it is hard to get followers, make sure to include your Twitter link in your signature. Follow competitors and they will follow you back, it also gives you a chance to see what way they are using Twitter. You can also check out our blog here.


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Phone: 01 5252177

Facebook for auctioneers

Facebook for auctioneersProperty Crm

Facebook can be a great way to get free branding. It gives you a chance to promote yourself and engage customers. Potential prospects may have searched the portals and Google during the day but it is quite likely they will be using Facebook for personal use throughout the day also, why not catch them there too! Here are some 4pm tips for auctioneers using Facebook:

1. Picture

Facebook recommend that your picture is 200 px wide and a varied height. Facebook often crops the photo for you cutting out information or details making it look unprofessional. Make sure the important details are centre and safe from any cropping.

2. Information

Make sure to provide contact details,main employees to contact, opening hours, location, and description of business (not an essay all about you, a 3 line paragraph that is reader friendly)

3. Customer Service

A prospect may write a query on your wall, remember everyone can see. Answer their question and provide a number or email to contact to talk more in detail.

4. Posting

Use your Facebook as an extension of the portals to showcase your products, after all it is free. Address local events, if something is positive it may be hard for your readers to ignore. Comment on property market news. Your brand speaks through your posts for be careful!

5. Blog

If you have a blog, install the Facebook plugin, this will allow your blog to post to Facebook automatically.

6. Emailing

Include your Facebook URL in your business signature in emails.

7. URL

Get a vanity URL which will allow people to find you easily.

8. Price

Don’t comment on the price a property may have sold for, the vendor or applicant may think they might have got more or less money, they don’t want everyone knowing their business.

The above are some basic guidelines and rules for auctioneers and estate agents to get their brands social media campaign up and running. 4pm’s advice is to write a post and leave it for five minutes before posting, some things sound great when you’re writing them but after a second look there’s often a word change. If something sounds controversial is probably is, so don’t write it on your business page, keep it for your personal account. Read our Blog for more top tips.



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Phone: 01 4978671


Property & Construction Graduate Shortage, Good or Bad?

Property Crm

Many graduates have been  using the recession as a chance to travel and look for work abroad and also students opting for careers out of the property and building sector, the society of chartered building surveyors have now indicated that Ireland is due to have a shortage of qualified graduates in the sector. They also say there may be a shortage of property surveyors  by the middle of next year.

The SCSI said that our Ireland’s worst years were between 2007 and 2011 were jobs in the sector fell by up to 56%. There was a drop off in 2007 of graduates enrolling in construction and property sectors. Since that year the CAO say that there was an 86% decline in property applications and 66% in construction courses.

It is expected that there will be an increased demand for graduates in 2012. If you are in the property or construction business, now may not be the time to hang up the boots with the increase in activity and the lack of graduates for the sector.

Finally the workload increasing and new regulations that require you to store all correspondence for up to six years, it may be time to get a software to look after the files while you get back to work. Acquaint Crm deals with property management, sales and lettings while complying with the new property regulations.

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