As the year winds to a close marketing departments across the country will be reviewing their work and analysing the effectiveness of their campaigns. Here at 4pm have compiled a list of “New Years Resolutions” that every marketer should make as he/she enters 2013.
1. Let Go - There is a creative bone inside all of us, however, too many cooks spoil the broth. It is hugely beneficial for marketers to take a step back and focus on the area in which they excel. Be honest about your capabilities and learn to take control.
2. Build a portfolio - It is important to be able to refer back to previous successful campaigns. The portfolio should be a collection of projects focused on results.
3. Bring forward solutions, not problems - The ability to identify a problem is a very worthwhile skill to have. However an even better skill is that of someone who can not only identify a problem but who has the solution to solve such problems.
4. Take risks and learn from your mistakes - the best minds have all had one thing in common, failure. Don’t be afraid to try something.
5.Participate in the industry, but be humble - participating in an industry enables you to grow and become accustomed to new ideas and practices. It is important to note however, not to take credit for ideas that are not yours. Be original, be creative and be inventive. Always remember that you never stop learning.
Here at 4pm hope that these guidelines aid in your company’s/ brands development.
Merry Christmas and have a Happy New Year
If you are anything like me and have not started your Christmas shopping, for inspiration I have asked the team at 4pm what their dream Christmas gift would be…..(agreed some are a tad far fetched)
Gerard Shannon Accounts Officer: Kinder Surprise
John Kennedy MD: New Economy
Karl McMahon Sales & Marketing Executive: Gibson SG guitar
Charlotte Lawson Sales & Marketing Director: Spa break
Niall Larkin Technical Project Manager: Kindle Fire
Cherry Morgan Sales & Marketing Executive: All expenses paid year long round the world trip
Daniel Chabanenko Web Developer: A good book
Michael Korobkov Senior Developer: Lexus RX450h
Matthiue Baily Web Design & Developer: Borderlands 2 for the PS3
If at 2.00 am on Christmas Morning you still have a few gifts to get we would recommend a Roly’s gift voucher http://www.rolysbistro.ie/blog/giftvouchers yum
Happy Christmas from 4pm !
We thought we should spread the word after Instagram stated they have the right to sell their users images without remuneration or consent. This has caused public outrage as privacy rights are clearly being disregarded.
This new Intellectual property policy comes into force on January 16th 2013 and the only way to protect your photos is to delete your account.
Facebook claims the perpetual right to license all public Instagram photos to companies or any other organisation. This would include advertising purposes, which would effectively transform the Web site into the world’s largest stock photo agency.
This is outrageous as we feel this dilutes Instagram users’ fundamental commercial and moral rights.
The good news, as reported in the Metro Herald the above is no longer going to happen as a result of public uproar.
I have included the article below:
“INSTAGRAM has backed down over plans to sell users’ pictures to advertisers. The Facebook-owned photo-sharing website will modify its terms and conditions following a backlash across social media. In a blog post titled ‘Thank you, and we’re listening’, co-founder Kevin Systrom said the company had heard ‘loud and clear’ from ‘confused and upset’ users.The move follows yesterday’s Metro Herald report that the site had updated its legal small print to claim rights to any images and sell them to businesses without users’ consent.Mr Systrom said the changes were intended to show Instagram wanted to experiment with innovative advertising, but was interpreted that it was going to sell photos without any compensation. ‘This is not true and it is our mistake that this language is confusing.’ He added: ‘Instagram users own their content and Instagram does not claim any ownership rights over your photos. Nothing about this
has changed.’ Instagram, which has more than 30 million users uploading about 5 million images a day, was bought by Facebook for €530 million in April.The U-turn came after celebrities, including popstar Pink, urged fans on Twitter to boycott the app.”
Here at 4pm we are delighted that Kevin Systrom from Instagram listened to the public voice
Happy Christmas from 4pm
It really is hard to believe that Christmas Day is just 6 days from now. Not long to go until one is tucking into their turkey and ham. #yumyum
Whilst all of us are thinking of the food and presents or whatever tickles your Christmas fancy, marketers around the world are using their cunning abilities to attract our eyes to shop windows up and down the country. Here at 4pm we thought we would let you in on some tips to look out for or to utilize in your own business.
1. Get people to buy one thing – Marketers have become increasingly aware of the importance to get shoppers to buy 1 item. It doesn’t seem like much does it? This is where “shopping momentum” comes into effect. With our first purchase there is a sense of guilt attached as we invariably had to open our wallets and splash the cash, however with every following purchase that “guilt” slowly ebbs.
2. Make the most of your Signs, POS (point of sale) and Packaging – Jazz things up! Large clear font that allows for a quick read is the most effective. Use point of sale displays and signs in the store to attract the eyes of the consumer. Make sure they are at “buy level”. Remember : eye level is buy level!
3. Create a larger footfall - Work with the other retailers to promote why people should be visiting your stores. Specialized and themed events and sales are key to creating a wider consumer interest. The traditional Santa’ Grotto is always sure to bring families to your outlets by the bucket load! Also, compare your prices to those of larger retailers so you can try to persuade the consumer that you are better value for money.
4. Be Social - If you have a Facebook page, why not be creative and create a twist on an advent calendar? Post daily offers that are valid for that day only. Each day the offer’s get better and better ultimately resulting in one “mega” giveaway.
5. Do something “Buzzworthy” - Get in contact with customers via their mobile phone, through youtube and other social media sites or through an interactive experience. Interacting with customers on a face to face level is invaluable for companies and marketers.
Hopefully that short list will help in your overall marketing campaigns…….bring on the turkey and ham!!
Not paying attention to customers opinions of your brand on social media and networking sites? Do so at your own risk!
Recent survey’s have shown that customers appreciate when a brand responds to a negative social media/network post.
However, the results have shown that positive recommendations seem to be influencing the customer more than negative recommendations. Around 25% of people will spend money on a brand because of a positive recommendation seen on social media/networks. Cha-ching!
Worryingly 1 in 8 consumers stop using or purchasing a brand altogether as a result of negative social media/network comments. Uh-oh!
It has been duly noted about the growing importance of online shopping in the life of the consumer. Just under a third of consumers (32%) will purchase/have purchased their shopping online this year. This make’s the overall online shopping experience key to receiving positive recommendations. Santa is never late delivering gifts, neither should you be!
Customer relationship management is a must! Over 50% of consumers feel that a brand should reply directly to someone if they have a problem. “Ask not what you can do for the brand, but what the brand can do for you” #motto.
As previously stated, brands connecting to consumers via social media/networks must LISTEN to their customers. Not responding to a negative social media post is just as bad as your customer service department not picking up the phone.
Brands that do listen to their customers via social media are presented with huge opportunities and the “negatives” should be seen as positives. It gives brands the chance to show how much they truly value their customers.
Remember, one voice/post can make a difference between a cha-ching and an uh-oh!