Category Archives: CRM

The Power of Social Media

Twitter, like Facebook, is a great tool to share opinions, be it broadcasting companies special offers or simply just sharing news. But what if the wrong information gets tweeted accidently or even worse…on purpose? Even if you delete the wrong tweet as soon as you realise, you need to remember that it is still out there and maybe even re-tweeted by others.

The speed at which information spreads is so much quicker than it used to be, and Twitter is such a big part of that,” explained social media expert Krista Neher.
A couple of days ago, the Associated Press Twitter account got hacked. The hackers tweeted about an explosion at the White House. This information was then shared more than 3,000 times before Twitter intervened and took the account offline. As a result Twitters stocks plunged and will need a while to recover.


Another example of how powerful incorrect tweets can be is clear when we look back to  August 2012 when a journalist from Italy created a fake Twitter account for a member of Russia’s government. He wrote about the death of the Syrian president which caused immediately instabilities in the oil markets.
And more recently, the case of the missing Brown University student who was suspected to be responsible for the bomb attack in Boston was all over social media networks. Even though it hadn’t been approved by authorities yet many people believed the tweet almost immediately.



Tweets like these, as well as posts on Facebook or entries in blogs have the power to give somebody a bad reputation, end careers and even cause diplomatic strains. On these social media networks it doesn’t matter if the news is real or fake, if somebody shared the information it will be spread instantly. An additional tweet may limit the damage but then again it might not get the same attention as the first.
So 4pm leave you with these wise words today, be more careful what you re-tweet or share as you never know what the consequences may be! Too extreme? What are your thoughts on the influence of social media?

New EU Agreement on Mortgage rights

An agreement has been reached between the Irish presidency, the European Parliament and the European Commission on the new Mortgage Credit Directive.
This new agreement will standardise  regulations for European consumers as well as for banks and credit institutions in the EU. This agreement will bring together the set of standards for everyone. It includes:

1.  Increased pre-contractual information available
Consumers will receive an ESIS (European Standardised Information Sheet) which will help them identify the credit offer which can satisfy their needs as well as point out the risks of foreign currency loans and variable rate loans.

2. Measures against misleading advertising

This will ensure that credit providers do not offer loans under false pretenses.  There will also be rules in place to stop the leading lenders taking excessive risks when providing mortgages in order to receive bonuses.

3.  Period of reflection:

Borrowers will be allowed  period of reflection whereby they have the ability to withdraw before being bound by a contract.

4. Lenders must be reasonable:

This basically means that banks and credit institutions will have to be fair when dealing with borrowers who have come into difficulty whilst repaying their mortgages.

Minister for Finance Michael Noonan was glad these new regulations were imposed:

“We have seen in Ireland how practices in relation to mortgage credit have contributed to the crisis in the financial system. The new rules agreed today will give consumers much better information about mortgage applications and offers. This is another important result for the Irish Presidency on financial services, contributing to our overall aim of enhancing consumer protection.”

Although this new agreement only applies to mortgages which are issued after the directive comes into effect which isn’t expected until mid 2015. 4pm would like to hear your thoughts on this new agreement? Is this new agreement enough? What about the mortgage holders who are in difficulty now?

The importance of a CRM system during Recession


Buying a new system especially in times of recession is probably not the first thing on any businesses mind. 4pm would like to stress the importance of using a Customer Relationship Management (CRM) system and how it can benefit your company in these recessionary times.


Show your existing customers other products/services you have to offer
One of the best features of a CRM system is having the ability

 to store all the relevant information about your customers and to have this information all in one place so you can conduct analysis for future opportunities. Evaluate what your existing clients needs may be that they may not be aware of.

Focus on your most valuable consumers
Each and every one of your customers should be important, but when times are tough we need to concentrate on the ones which generate the most revenue. This way you can save a lot of time AND money. Analytical tools in CRM systems can help you to rank your customers by revenue. Or find out which product or service is the most profitable one!


Make a better lead analysis possible Even in a recession you need to attract new buyers. Try to get as much information as possible. What are these potential consumers like? What do they need most? A CRM system can show you where to find them in the buying cycle.


Loyal customers are worth a mint 
Your clients need to rely on you. If you promised to call him on Monday morning and you forget, you have failed to meet his expectation and diluted your customer relations. It is not  easy to satisfy all your customers’ questions and circumstances, that’s why CRM system, which centralises client history is essential. You can’t risk losing clients due to lack of organisation.


Acquaint – The best CRM option for you

Choosing the right CRM system for your business can be quite challenging. So why not choose one which is specifically developed for your needs?

Here at 4pm we offer Acquaint CRM, a Customer Relationship Management system which is specifically designed for auctioneers and estate agents. Here are a few reasons why we think Acquaint is so special.


1. Combines Sales, Lettings and Property Management in one software

You are already using a system but this system only deals with one aspect of your business i.e only deals with lettings and your company deals with sales and lettings. Therefore you need something which manages your whole workload and not just parts of it. With Acquaint you have everything stored in one place.

2. Server and Cloud based
It is up to you where exactly you want to store all the information. Some people prefer it on their server and some in the cloud, but the option is there.

3. Integrates with your outlook email
You need to add all the enquiries you are getting via mail in your CRM system.
There is no need for any extra work like this with Acquaint as every new enquiry that comes in will now be saved directly as a new contact.

4. You can access all your information from a smartphone or tablet

You find yourself doing business out of the office.Being able to access your CRM for customer contact details or addresses from your smartphone or tablet is one of the  many   handy features of Acquaint.


5. Fully compliant with the Regulator & BER Advertising guidelines

You don’t have to worry about new regulations. Acquaint adapts to all the changes in order to offer you a system which is always up-to-date!

6. Looks after the client accounts

Not only does Acquaint deal with the client account it also exports all the relevant data to accounting software and  your online banking.

7. Create brochures
Acquaint offers a very useful tool to create your Property brochures. You can then print or email these brochures to your prospective clients.

So there you have it. a few facts about the great CRM system Acquaint.


Has this article caught your attention? Why not give us a call today to arrange a demo  (01) 4978671