Category Archives: Digital Marketing

4pm blogs with digital marketing tips.

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Amazon’s Latest Idea: Shipping your goods, before you know you want them!

Amazon knows what you want. So well in fact, that they intend todownload start shipping before you even place your order. In December 2013, the Seattle-based retailer took out a patent on the idea of shipping out goods before an order has even been placed. Items will be shipped based on previous orders, viewing history and other factors.

The idea is to remove the fear of important deliveries arriving late due to being shipped from a distance, encouraging online shopping; specifically from Amazon whilst also discouraging them from visiting physical stores.

This new formula for predicting orders to be placed could significantly reduce delivery time and greatly increase customer satisfaction. In the patent document for this formula, Amazon speaks of the delay between buying and receiving an item online and how it “may dissuade customers from buying items from online merchants”. The patent implies that items could wait to be shipped from the shipper’s trucks or storage hubs.

The patent shows different ways of deciding which items to be shipped to where, using factors from your wish list and search history to your returns and even how long you hover your cursor over products you view. All this is in a direct effort to cut down on delivery needs and to become the leader in a growing trend among businesses; to identify and meet consumer needs before even the consumer themselves do.

Amazon have added next day delivery recently by expanding on their warehouse network and also, in 2013, announced that they would be using unmanned drones to ship out packages in order to decrease delivery time by taking small packages directly from warehouses to the consumer’s door. In the patent, Amazon create the idea of filling out partial addresses or ZIP Codes, and using this to keep the item closer to the potential purchaser, with the rest of the label being filled out in transit.

It is unclear whether or not this new delivery tactic has or will been deployed, as no further comment  has been made, but what it does is it shows just one way which Amazon is willing to manipulate their vast knowledge of their customers in order to leap ahead of competition.

However, the algorithms is not without flaws and in times of error the patent states that customers may be given discounts, or even receive the package as a gift in order to build strong customer-client relationships.

What are your thoughts of Amazon’s latest efforts to stay ahead of the competition? Let us know @4pm

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Windows XP Draws to a Close – Less than 3 months to go!

After being usable for 12 years, the Windows XP operating

winxpprosystem is finally nearing its end. In roughly 84 days, support for Windows XP will be cancelled. To sum this up, there will be no further updates for functionality or security.

The world is changing and since Windows XP was launched in 2001 there has been more than drastic changes in people’s technological needs. People require software and OS’s that match their needs and keep them ahead of the market. as well as a capability for security and compliance. Windows XP no longer provides these features.

Last year, IDC last year that the longer migration is put off the more expensive it is to support old versions such as Windows XP.  IT labour costs go up 25% in the fourth year of continuing to run Windows XP past deadline,

Security experts have also issued a warning regarding hackers. It is their belief that hackers are storing up “zero-day” threats, targetting vulnerabilities within Windows XP that are created by the lack of support, or existing problems which have remained untouched or unfound.

As well as the security threats and lack of support caused by their “dropping” of the XP operating system, Microsoft also issued a warning that by continuing to use Windows XP, people (business and home users alike) lose out on the speed, functionality and mobility of using a modern computer and operating system.

“It’s a great time to lose the added weight of hefty old workhorse PC and software.  Lighten up and increase your business and personal opportunity through increased productivity and cost savings by shedding XP and Office 2003 for a more agile and mobile operating system, like Windows 8.1 and Office 365. The only gains to be made is your ability to compete more efficiently and effectively in today’s competitive global market,” – Patrick Ward, Microsoft

Do you still use Windows XP? And if so, is this enough to make you abandon it? Let us know @4pm!

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The Galaxy S5, due for launch in April; with the possibility of Iris Scan Technology

Samsung’s flagship product for its next generation of Android

images (1)phone is set to be far more discernible than its predecessors. The upcoming Samsung Galaxy S5 is set to be visibly distinct from its S3 and S4 counter-parts, with its newer more stylish design to be the next generation forerunner for the Android Phone, with the possibility of it also including an iris scanner. It is set to ship in March or April, as said by the Korean company’s mobile-product leaders.

“Many people are fanatical about iris recognition technology… We are studying the possibility,” stated Young-hee Lee, executive vice president of marketing for Samsung mobile phone division, during an interview with Bloomberg news during the CES exhibition in Las Vegas. The iris scanner works by scanning different patterns in a person’s eye and would give Samsung a competitive edge against iPhone and HTC’s fingerprint technology. However, for the iris scanner to be plausible, it would need to be more than a gimmick or an accessory to avoid the same criticism given to HTC’s One Max phone’s fingerprint authenticator system.

Lee said that the S5 should look significantly different to its predecessors too. “When we moves to S4 to S3 it’s partly true that consumers couldn’t really feel much difference between the two products from the physical perspective, so the market wasn’t as big” she had told Bloomberg. “For the S5 we will go back to basics. Mostly it’s about display and the feel of the cover.”

The S5 is set for release in March or April, roughly a year after the launch of the S4. Simultaneously, a new successor to the “Gear” smartwatch is set to arrive, which will be less bulky and have much more advanced features, while the new Galaxy note, a larger smartphone which targets higher-end customers, is due for launch in the second half of 2014.

Lee also said Samsung will be placing a lot more work into its Tab line of tablets in 2014. At the CES exhibition, it introduced the large 12.2 inch Galaxy TabPro and Galaxy NotePro tablets. The NotePro includes a stylus, and both models will ship in the first quarter.

How do you feel about the Galaxy S5’s idea to add iris-scan technology to their smartphones? Let us know @4pm!

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Self-Twitterising

Twitter has opened its self-serve advertising platform for small and medium-sized businesses in the UK, Ireland and Canada.

Twitter advertising will allow businesses to amplify their presence on Twitter. The US has seen thousands businesses using the service as a way to connect with people in their local communities and beyond.

The service allows for businesses to use Promoted Accounts to build followers who can then act as advocates for the business.

Twitter product manager Ravi Narasimhan explained “You’re in control of your ads, the audience you want to reach, and of course your budget.”

“Best of all, you will only be charged when people follow your Promoted Account or retweet, reply, favourite or click on your Promoted Tweets. You are never charged for your organic Twitter activity,” he said.

Twitter has been used as an effective marketing tool when used correctly and been able to target your tweets could prove to be a useful tool in enhancing your businesses reach.

Let us at 4pm hear what you think!

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Apple and Samsung move forward in the war against Smart Phone Theft

downloadThe theft of iPhones has now been coined as “Apple Picking”. However, Apple and Samsung are now taking extra measures in order to defend users from these thieves.

Recently in Ireland, figures show a decrease in many crime areas, however, an 11pc increase has been seen in the crime of ‘thefts against the person’. And nearly one in three robberies in the United States involves the theft of a mobile phone.

In the U.S.A last summer, San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman held a “smartphone summit” to urge players in the smartphone industry to implement new solutions to overcome the robberies.

And last month in Ireland, a senior Garda based in Store Street Garda Station urged the public to be pro-active in keeping their phones safe. Sean Ward, Gardai Super Intendent, described the open display of new smart phones to be like “hanging €500 off the side of your ear”. There are a variety of different techniques being used by thieves to steal smart phones, which include using bicycles to quickly fly by and primarily target female pedestrians.

The new iOS 7 feature for Apple products includes a new security feature called Activation Lock that automatically works for free, in sync with the Find My Phone feature.The Find My iPhone feature is built into iOS 7 and can be enabled in the Settings page. Activation Lock essentially connects your devices to your Apple ID.

Criminals who steal phones, as a general rule, “wipe” the phone of all extra files and apps in order to sell it on. But now any thief who attempts to turn off Find My iPhone, erase the device, or reset the device will be required to enter the Apple ID and password.

Samsung’s Galaxy S4 smartphone includes the Absolute software which allows the phone’s owner to remotely delete important files from the phone and also lock the phone down, rendering it useless to thieves.

If you lose your iPhone or if it is stolen, Apple advises trying to locate the device using Find My iPhone. You can also activate the device’s “Lost Mode,” and keep track of its location and indicate to anyone who comes across it that the device was lost or stolen. And you can also wipe personal information from your missing device, remotely.

What measures do you take to keep your Smart Phone safe? Let us know at 4pm!