Category Archives: eCommerce

Tips and stories for eCommerce websites.

Mobile Technology and Your Business

Almost 90% of small businesses are currently using mobile devices and apps. Businesses can now utilise mobile to increase productivity as well as run their business. There are many benefits to mobile, one of the main and important ones being that you can work on the go or have the ability to communicate to others through voice, text (sms and email) and even through visuals (eg. Facetime and Skype).

This multi-functional device can be ideal for employees on the go, for client relations, by cutting down response times, to managing social medias, by downloading social apps such as Facebook and Twitter. Not using a mobile device, be that a smart phone or a tablet can, in this day and age, significantly reduce your  opportunities to connect with and communication to your customers as well as other employees.

Many Apps have been developed to assist and streamline the day to day running of a business, from Apps that enable networking such as Bump, which allows users to transfer business cards, images and files by ‘bumping’ smart phones together to expense management Apps such as Expensify.

Mobile Apps
The world in the palm of your hand
In terms of collaboration, the Google Drive suite allows gmail users to share  and view their documents, be they in progress or otherwise. This Drive offers a multitude of documents, regular word files, powerpoint presentation format, excel, basically it’s an Internet version of the Microsoft Office Suite. Another essential App used by many businesses is Dropbox, allowing synchronisation of files and documents across multiple devices.
Another handy little App is Evernote, which allows users to document their ideas. Users can save ideas, images and audio before they forget them .

 

Mobile is proving itself to be a viable business tool with well over half of small business owners that have invested in mobile seeing a positive return which was either on target or has exceeded their expectations.

More and more apps are being developed daily and with mobile users rising significantly in the past few years, its now more vital than ever that businesses know how to operate and utilise this medium effectively. In fact as users on on the rise,  it may eventually dominate the way we do business all together. Make sure to keep an eye on these Apps and mobile technology, you can be sure your competitors are!

 

Follow 4pm on Twitter & Facebook for more industry news!

Email: charlotte@4pm.ie

Phone: 01 5252177

 

 

5 Ways To Grow Your Business

1. Extend and Hone

The Internet and new technologies have enabled businesses to communicate to their customers on a much larger scale than ever before. It is important to utilise these new communication tools as you can be almost guaranteed your competitors are. But it’s still important to remember the old tried and true rules; build strong relationships with your customers and develop a strong reputation for potential ones.

 

2. Network

As important as it is to socially network with potential and current customers, don’t forget to network with your peers. Sites like Linkedin can connect you with those in your industry as well as other like minded business people. Linkedin also offers referral and recommendation features with can help build credibility in addition to building your network.

 

3. Connect

It is important in today’s society to truly connect and engage with your customers. Remember, it’s a two way conversation, you can’t just talk AT your customers.

 

 

4. Listen

The Internet can provide endless amounts of customer feedback which can be extremely useful if you are prepared to facilitate and listen to it. Potential channels that your business may benefit from are:

 

  • Social Medias (eg. FacebookTwitter)
  • Rating Services (eg. Yelp)
  • Discussion Forums (eg. boards.ie, create a forum venue on your own website)

5. Earn it

Earning your way is a term that generally refers to drawing in your customers and earning a customer relationship by offering them something of value, normally information. Some suggestions on how to approach this are:

 

 

 

  • Optimise


Search Engine Optimisation has become an integral part of every online business. If you don’t know how to do it, we recommend you get a pro to help you out.

 

 

  • Blog

A blog can help show a more personable side to your business that your corporate website may not be able to display. Talk about subjects that will interest people in your industry or potential customers.

 

 

  • Socialise

Display your content where your customers and readers hang out on social networks such as Facebook and Twitter.

 

 

  • Interact

Make sure your blog visitors can interact and comment on your blog so it becomes more of a social space rather than a one way conversation. Also make it easy for them to ask questions, contact you directly and privately and finally to purchase from you.

 

 

To find out more about how you can grow your business through social medias contact us on 01 4978671 or email charlotte@4pm.ie.

Recycling in Recessionary Time

Given the current financial restraints that we face today  embarking  on a new challenge can be quite daunting. Any new business venture is going to have some element of risk and uncertainty associated with it. Siopaella based in the heart of Dublin’s temple bar has proven that with drive, determination and a good business model you can make any new venture successful.

What makes this business venture so successful?. While the concept of swapping old clothes has been around for some time the geographical location of this shop makes it more appealing to potential customers. Having somewhere to bring your old tired clothes, give them a new loving home and potentially make a few euro all in the one transaction can be  very appealing. Who doesn’t like the idea of bringing in a pair of old jeans and walking out with a Chanel bag. Every womans dream right? Utilizing this concept has proven to be successful for Siopaella. Operating a business in recessionary times can be something that can be fun, enjoyable and successful.

 

Here at 4pm we try and cater for people who have a variety of budgets with varying requirements. 4pm can take the hassle out of designing your website for you and we will also facilitate your online marketing needs. Just like swapping your old clothes for something new and exciting, why not let the team here at 4pm help you update your website and swap it for something more new and modern. Feel free to call us on 014978671 for a consultation and let us help you promote your business successfully in recessionary times.

charlotte@4pm.ie

 

 

Top 10 eCommerce Tips

ecommerce website

 

 

At 4PM we are all about providing our customers with the means to enable their customers to find them online. There is no better way than to develop  a superior eCommerce solution and teach them practical inbound marketing tips.

 

 

 

 

 

Here are our top ten tips:

1. Stay FOCUSED: the objective of your website is to sell your products. All Digital Marketing and SEO efforts should draw your visitors to the  ultimate goal of purchasing your goods or services online. Your 4PM  Sales Consultant and Designer will assist you in asserting your objectives.
2. Your business is your CUSTOMERS .Customer service is key and the way we treat our customers both online and offline is imperative to the success of any business. Answer queries promptly and ensure your website is informative and easy to use. Maintaining good customer relations will secure new business and retain current opportunities.

 

3. Your DOMAIN should be clear and constructive. Your domain is the best description of what your website is about. Make sure it is clear and that  a visitor will be able to find your site easily, based on their preferences and your website’s message.

 

4. Make your  website ACCESSIBLE to all. Ensure browser compatibility,provide various payment methods,promote your online message  on various mobile devices and operating systems.The 4PM Design and Development team has extensive experience in web compatibility and the latest technologies.
5. LOCALISE your site. If your website statistics are showing lots of global traffic its worthwhile considering having your website available in different languages based on search terms and preferences.

 

6.Sell products you know WORK. Do not jeopardise your reputation by trying to sell obscure products that have not sold in the field online sell products that you have positive experience in promoting.

 

7. Ensure you have a excellent Search Engine Optimization(SEO) strategies. This should be discussed at the beginning of the project with your 4PM Digital Marketing specialist and the plan will be actioned at the conception stage of the project.

 

8. USE STATE OF THE ART web technologies. In  4PM‘s 10 years of experience we have developed technologies that ensure a speedy website. Its integral that you can direct your prospect quickly and smoothly to your products.We pride ourselves on the ability to develop bespoke content management systems for all online business scenarios.

 

9. HIGHLIGHT your products. Whilst it’s nice to know about the company background your visitors  are primarily interested in your products. Its essential to  showcase them in a clear manner. A solid web design and CMS system will ensure this is the case.

 

10. OPTIMISE POSITIVE FEEDBACK. You know your products are great but there is no better way to promote them than via positive reviews and referrals from current customers. Use your website as a platform to publish these.

 

Why not give us a call today for a chat about how we can get your business online and ensure a prosperous 2013  – 00353 1 525 2177.  

Follow us on Facebook and Twitter