Category Archives: marketing

CRM Systems, do I need it, is it worth the investment?

 

A successful CRM system makes life easier for YOU.

You may be a small business and think you can handle all your customers and sales leads. But let’s face it we can’t always keep on top of everything. Although things are tight at the minute if you find yourself answering yes to any of these questions then maybe it’s time to bow down and invest in a CRM system.

  • Do you use multiple methods to communicate with your customers?
  • Do your customer’s demographics vary?
  • Do you want to be able to target specific customers and personalize their message?
  • Do you want your sales pipeline to be a lot more visible?
  • Have you found yourself or one of your team has called the same person twice with the same pitch?(F.Y.I Customers DO NOT like this!)
  • Are you becoming fed up generating those time consuming reports? Zzzzzzzz
  • Are you struggling to identify the marketing and sales trends within your company? (If so you may be missing opportunities!)

 

Setting up a CRM system can sometimes be costly so don’t panic. Why not try work out a financial plan for your business that works best for you. With Acquaint we can spread the cost of your CRM system over a period of months. And once your CRM System is in place prepare for…

 

 

10 New Years Resolutions For SME’s

 

new years resolutions

1) Learn to delegate and do more of it

There are so many things to do when you’re running a small business, it’s easy to delude ourselves that we need to do all of them. Delegation is the key to a healthy work-life balance.

2) Promote your business regularly and consistently.

Too often the task of promoting a small business slips to the bottom of the to-do list in the press of urgent tasks. If you want to attract new customers, you have to make promotion a priority. Make a New Year’s resolution to create a marketing campaign and complement this with a stylish and functional website.

3) Make business planning a weekly event.

Planning is vital if you want a healthy, growing business. This  lets you take stock of what worked and what didn’t work, and helps you set new directions or adjust old goals. Not only will this help you avoid costly mistakes and stay on track, but you’ll feel more focused and relaxed.

4) Learn something new.

Learning something new will add to your skills and add a new dimension of interest to your life – another important part of achieving a healthy work-life balance.

5) Join a new business organization or networking group.

There’s nothing like talking to other business people for sparking new ideas, refining old ones, and making contacts. Integrating social media and forums to your website will streamline such activity.

6) Put time for you on your calendar.

All work and no play is a recipe for mental and physical disaster. So if you have trouble freeing up time to do the things you enjoy, write time regularly into your schedule to “meet with yourself” and stick to that commitment. If you won’t invest in yourself, who will?

8) Set realistic goals.

Goal setting is a valuable exercise – if the goals lead to success rather than distress. Make a New Year’s resolution that the goals you set will be goals that are achievable, rather than unrealistic pipe dreams that are so far out of reach they only lead to frustration.

 9) Drop what’s not working for you and move on.

All products aren’t going to be super sellers, all sales methods aren’t going to work for everyone, and all suppliers or contractors aren’t going to be ideally suited to your business. If a technique or a product or a business relationship isn’t working for you, stop using it. Don’t invest a lot of energy into trying to make the unworkable workable. Move on. Once you find this put your efforts in promoting this online and putting into place systems that will allow you to maintain focus and maximise ROI.

10) Purchase a CRM system to streamline your operations.

Whatever your industry a CRM system is integral to the success of your customer communications and will ensure ROI. There are many out there but my advice is to choose when that is industry specific and has been tried and tested by your peers. I would recommend Acquaint CRM for all the above reasons please see our online demo.

 

BER Advertising Guidelines will be a legal requirement for all Letting Agents and Auctioneers on 9th January 2013.

 

BER

 

“A person offering a property for sale or rent on or  after 9th January 2013, or their agent, shall ensure that the energy performance indicator of the current BER certificate for the building is stated in any advertisements, where such advertisements are taken relating to the sale or letting of that building. This includes all websites and brochures.

Prospective buyers and renters will be shown the  BER rating (Alphanumeric value) along with other prescribed content (dependent on the particular medium) in a prominent location in each specific advertisement- Where images of the property are used then the presentation of the alphanumeric value will be by  way of the prescribed BER Alphanumeric Rating  Motif for the particular property rating – The BER Alphanumeric Rating Motif artwork files will be made available in electronic format from the SEAI website

 

 

Please click here for more details.

N.B: These Guidelines are issued pursuant to article 12 of S.I. 243 of 2012 EUROPEAN UNION (ENERGY PERFORMANCE OF BUILDINGS) REGULATIONS 2012 where in the Sustainable Energy Authority of Ireland (SEAI) as the designated Issuing Authority, shall from time to time publish guidelines as to how Building Energy Rating (BER) details would be conveyed in property sale and rental advertisements.

In order to help you to be compliant with the SEAI we are offering to include BER motifs on all your website listing pages where properties appear at a discounted rate.

For further details give us a call on 00353 1 525 2177 or email charlotte@4pm.ie

5 New Years Resolutions Every Marketer Should Make

As the year winds to a close marketing departments across the country will be reviewing their work and analysing the effectiveness of their campaigns. Here at 4pm have compiled a list of “New Years Resolutions” that every marketer should make as he/she enters 2013.

1. Let Go - There is a creative bone inside all of us, however, too many cooks spoil the broth. It is hugely beneficial for marketers to take a step back and focus on the area in which they excel. Be honest about your capabilities and learn to take control.

2. Build a portfolio - It is important to be able to refer back to previous successful campaigns. The portfolio should be a collection of projects focused on results.

3. Bring forward solutions, not problems - The ability to identify a problem is a very worthwhile skill to have. However an even better skill is that of someone who can not only identify a problem but who has the solution to solve such problems.

4. Take risks and learn from your mistakes - the best minds have all had one thing in common, failure. Don’t be afraid to try something.

5.Participate in the industry, but be humble - participating in an industry enables you to grow and become accustomed to new ideas and practices. It is important to note however, not to take credit for ideas that are not yours. Be original, be creative and be inventive. Always remember that you never stop learning.

Here at 4pm hope that these guidelines aid in your company’s/ brands development.

Merry Christmas and have a Happy New Year :)

Don’t Panic – We have compiled a Last Minute Christmas Shopping Guide……….

 


If you are anything like me and  have not  started your Christmas shopping, for inspiration I have asked the team at 4pm what their  dream Christmas gift would be…..(agreed some are a tad  far fetched)

Gerard Shannon Accounts Officer: Kinder Surprise

John Kennedy  MD: New Economy

Karl McMahon  Sales & Marketing  Executive: Gibson SG guitar

Charlotte Lawson Sales & Marketing Director: Spa break

Niall Larkin Technical Project Manager: Kindle Fire

Cherry Morgan Sales & Marketing  Executive: All expenses paid year long round the world trip

Daniel Chabanenko Web Developer: A good book

Michael Korobkov Senior Developer: Lexus RX450h

Matthiue Baily Web Design & Developer: Borderlands 2 for the PS3

If  at 2.00 am on Christmas Morning you still have a few gifts to get we would recommend a Roly’s gift voucher  http://www.rolysbistro.ie/blog/giftvouchers yum :)

Happy Christmas from 4pm !