Tag Archives: 2013

Seeing the world through Google glasses

Google is well known for being a highly innovative and futuristic company, but with their latest invention they have even managed to outdo themselves.

Google have invented glasses with an included microphone and a half-transparent video screen, with which you can see all the information in front of your right eye. 

The idea behind this wearable technology is to aid their users through their everyday lives. If you are bad at memorizing names or places, you can easily outsource it to the device. Handy eh?

These new glasses offer 14 services to choose from, information about daily meetings, the weather, as well as a navigation system. Moreover it seems to have also a music function although the missing earphones make us wonder how exactly it works. Calling somebody with a video function is another option as well as information about the latest offers which pop up immediately on your screen if you walk by a store.

So far, the Google glasses are still not fully developed and it is unclear when they will be released on the market, probably at the end of 2013. Google fans are asked for their feedback and creativity to ensure their participation in the design process. 

Google`s latest innovation shows its users an augmented reality and they will now have more visible knowledge available at any time without having to use their hands. Apart from being constantly distracted like bumping into somebody on the street, privacy issues could keep you from getting that gadget. So the question remains, which of our private information will Google use again? As this product is not launched yet, we will see if Google keep their promises and manage their shortcomings.

Here at 4pm we would like to know what you think? Would you be a prospective customer?

5 New Years Resolutions Every Marketer Should Make

As the year winds to a close marketing departments across the country will be reviewing their work and analysing the effectiveness of their campaigns. Here at 4pm have compiled a list of “New Years Resolutions” that every marketer should make as he/she enters 2013.

1. Let Go - There is a creative bone inside all of us, however, too many cooks spoil the broth. It is hugely beneficial for marketers to take a step back and focus on the area in which they excel. Be honest about your capabilities and learn to take control.

2. Build a portfolio - It is important to be able to refer back to previous successful campaigns. The portfolio should be a collection of projects focused on results.

3. Bring forward solutions, not problems - The ability to identify a problem is a very worthwhile skill to have. However an even better skill is that of someone who can not only identify a problem but who has the solution to solve such problems.

4. Take risks and learn from your mistakes - the best minds have all had one thing in common, failure. Don’t be afraid to try something.

5.Participate in the industry, but be humble - participating in an industry enables you to grow and become accustomed to new ideas and practices. It is important to note however, not to take credit for ideas that are not yours. Be original, be creative and be inventive. Always remember that you never stop learning.

Here at 4pm hope that these guidelines aid in your company’s/ brands development.

Merry Christmas and have a Happy New Year :)