Tag Archives: Acquaint

10 New Years Resolutions For SME’s

 

new years resolutions

1) Learn to delegate and do more of it

There are so many things to do when you’re running a small business, it’s easy to delude ourselves that we need to do all of them. Delegation is the key to a healthy work-life balance.

2) Promote your business regularly and consistently.

Too often the task of promoting a small business slips to the bottom of the to-do list in the press of urgent tasks. If you want to attract new customers, you have to make promotion a priority. Make a New Year’s resolution to create a marketing campaign and complement this with a stylish and functional website.

3) Make business planning a weekly event.

Planning is vital if you want a healthy, growing business. This  lets you take stock of what worked and what didn’t work, and helps you set new directions or adjust old goals. Not only will this help you avoid costly mistakes and stay on track, but you’ll feel more focused and relaxed.

4) Learn something new.

Learning something new will add to your skills and add a new dimension of interest to your life – another important part of achieving a healthy work-life balance.

5) Join a new business organization or networking group.

There’s nothing like talking to other business people for sparking new ideas, refining old ones, and making contacts. Integrating social media and forums to your website will streamline such activity.

6) Put time for you on your calendar.

All work and no play is a recipe for mental and physical disaster. So if you have trouble freeing up time to do the things you enjoy, write time regularly into your schedule to “meet with yourself” and stick to that commitment. If you won’t invest in yourself, who will?

8) Set realistic goals.

Goal setting is a valuable exercise – if the goals lead to success rather than distress. Make a New Year’s resolution that the goals you set will be goals that are achievable, rather than unrealistic pipe dreams that are so far out of reach they only lead to frustration.

 9) Drop what’s not working for you and move on.

All products aren’t going to be super sellers, all sales methods aren’t going to work for everyone, and all suppliers or contractors aren’t going to be ideally suited to your business. If a technique or a product or a business relationship isn’t working for you, stop using it. Don’t invest a lot of energy into trying to make the unworkable workable. Move on. Once you find this put your efforts in promoting this online and putting into place systems that will allow you to maintain focus and maximise ROI.

10) Purchase a CRM system to streamline your operations.

Whatever your industry a CRM system is integral to the success of your customer communications and will ensure ROI. There are many out there but my advice is to choose when that is industry specific and has been tried and tested by your peers. I would recommend Acquaint CRM for all the above reasons please see our online demo.

 

Twitter For Auctioneers & Estate Agents

Twitter

First step is to create a Twitter account. Get a feel for Twitter browse around, check what other auctioneers and estate agents write. Since Twitter does not automatically show the pictures it is all about your wording. You have 140 characters for a Tweet and people can also favourite your Tweets or re-tweet them. Here are some 4pm tips for auctioneers and estate agents using Twitter.

 

1. Picture

When adding pictures 4pm suggest that you add a small description. If you see a link and don’t know what the picture is why would you comment on it?

 

2. Information

Supply the information possible customers need to reach you. 4pm also suggest having links to your webpage, Facebook and email.

 

3. Customer Service

Be careful what you answer and how you answer it. Our best advice would be to supply a number to call if it is directly related to business. If it is a friendly question make sure to give yourself a moment to think before you tweet back. Sometimes things get blown out of proportion on social media.

 

4.Custom Background

Get yourself a custom background for more free branding. This can be done by selecting ‘settings’ then ‘design’ and you can then upload headers, backgrounds and alter colours.

 

5. Blog

If you have a blog, install the Twitter plugin, this will allow your blog to post to Twitter automatically. The jet pack plugin allows you to upload to both Twitter and Facebook.

 

6. Headlines

Think of your tweets as newspaper headlines. You want to engage people with your text, must be interesting for people to notice. When putting it up think to yourself, would i re-tweet it, if the answer is no well don’t expect it to get retweeted.

 

8. Price

Don’t comment on the price a property may have sold for, the vendor or applicant may think they might have got more or less money, they don’t want everyone knowing their business.

 

9. Properties

How do you put up a property on twitter? You have very few words. Put up the main details, 4pm would suggest ‘looking for 3 bed detached house in Rathmines, Dublin 8? checkout out the link below’ as opposed to ‘3 bed in Rathmines’ which is boring. The first prompts them to question am i? Maybe I’m not but I know who may be, so I will click the link.

 

10. Trends

Look out for trends e.g. #Dublin, if you are about to put a property up that is in ‘Dublin’ take advantage of the trend. Trends help your tag get categorised and noticed by more people.

 

The above are some basic guidelines to get your Twitter account up and running. You may also find that it is hard to get followers, make sure to include your Twitter link in your signature. Follow competitors and they will follow you back, it also gives you a chance to see what way they are using Twitter. You can also check out our blog here.

 

Follow 4pm on Facebook & Twitter

Email: Charlotte@4pm.ie

Phone: 01 5252177

Property & Construction Graduate Shortage, Good or Bad?

Property Crm

Many graduates have been  using the recession as a chance to travel and look for work abroad and also students opting for careers out of the property and building sector, the society of chartered building surveyors have now indicated that Ireland is due to have a shortage of qualified graduates in the sector. They also say there may be a shortage of property surveyors  by the middle of next year.

The SCSI said that our Ireland’s worst years were between 2007 and 2011 were jobs in the sector fell by up to 56%. There was a drop off in 2007 of graduates enrolling in construction and property sectors. Since that year the CAO say that there was an 86% decline in property applications and 66% in construction courses.

It is expected that there will be an increased demand for graduates in 2012. If you are in the property or construction business, now may not be the time to hang up the boots with the increase in activity and the lack of graduates for the sector.

Finally the workload increasing and new regulations that require you to store all correspondence for up to six years, it may be time to get a software to look after the files while you get back to work. Acquaint Crm deals with property management, sales and lettings while complying with the new property regulations.

Follow 4pm on Facebook, Twitter & Blog to stay up to date with industry news and tips!

Acquaint Crm Demo

Acquaint Crm

– Streamlines all internal operations
– Allows you to enter property details only once as it uploads to various portals (myhome, onview, globrix etc.)
– Contacts & properties all on one system
– Produces all brochures & documents with in your brand guidelines
– Complies with new property regulations

For more information contact Charlotte

EMAIL: charlotte@4pm.ie
PHONE: 01 5252177

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Property Market, Are We Over The Worst?

It is said the property market is showing signs of life after years of decline. There are some positive signs, more mortgages are being approved and even more auctions are taking place around the country. There are still some areas of the country that remain ghost towns but there are areas picking up slowly. The areas tend to be areas with good access, public transport and schools close by.

 

Robert Ganley of Auctioneers Frank Knight said “there is a big rise in the number of viewings” and competition between people that have loans approved and people with hard cash.

 

The area that seems to be hotting up is the family home sector. Many expats planning to retire are coming home from abroad with hard earned cash from other countries and getting a good exchange rate because of the weakness of the Euro.

 

There are also the people who sold up in the boom years and decided to wait and rent, they now want to step into the market as it is becoming more expensive to rent as it is to buy.

 

Will Coonan said that there is an improvement in areas in Dublin like Clontarf, Castleknock and South Dublin where asking prices are some time being exceeded.

 

With demand for family homes picking up, it still seems as though getting a mortgage is tough, even though the banks claim otherwise.

 

It seems as though cash buyers and expats now feel the market has bottomed out and are ready to put up the cash in order to get good homes at a bargain.

 

In contrast it is said, penthouses once top of celebrities shopping list have fallen by up to 84%. It seems as if needs are now being addressed rather than wants by buyers.

 

See our website for a list of products, which include Acquaint CRM (property management, sales, & letting software), web design, graphic design and online marketing.

 

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