Tag Archives: amazon

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Amazon’s Latest Idea: Shipping your goods, before you know you want them!

Amazon knows what you want. So well in fact, that they intend todownload start shipping before you even place your order. In December 2013, the Seattle-based retailer took out a patent on the idea of shipping out goods before an order has even been placed. Items will be shipped based on previous orders, viewing history and other factors.

The idea is to remove the fear of important deliveries arriving late due to being shipped from a distance, encouraging online shopping; specifically from Amazon whilst also discouraging them from visiting physical stores.

This new formula for predicting orders to be placed could significantly reduce delivery time and greatly increase customer satisfaction. In the patent document for this formula, Amazon speaks of the delay between buying and receiving an item online and how it “may dissuade customers from buying items from online merchants”. The patent implies that items could wait to be shipped from the shipper’s trucks or storage hubs.

The patent shows different ways of deciding which items to be shipped to where, using factors from your wish list and search history to your returns and even how long you hover your cursor over products you view. All this is in a direct effort to cut down on delivery needs and to become the leader in a growing trend among businesses; to identify and meet consumer needs before even the consumer themselves do.

Amazon have added next day delivery recently by expanding on their warehouse network and also, in 2013, announced that they would be using unmanned drones to ship out packages in order to decrease delivery time by taking small packages directly from warehouses to the consumer’s door. In the patent, Amazon create the idea of filling out partial addresses or ZIP Codes, and using this to keep the item closer to the potential purchaser, with the rest of the label being filled out in transit.

It is unclear whether or not this new delivery tactic has or will been deployed, as no further comment  has been made, but what it does is it shows just one way which Amazon is willing to manipulate their vast knowledge of their customers in order to leap ahead of competition.

However, the algorithms is not without flaws and in times of error the patent states that customers may be given discounts, or even receive the package as a gift in order to build strong customer-client relationships.

What are your thoughts of Amazon’s latest efforts to stay ahead of the competition? Let us know @4pm

Information tracking gone too far?

Every one of us shares much more information than we are actually aware of. You may have already noticed that Amazon always has advertisements which match your previous purchases. But Amazon is not the only one; here are a few examples of Information tracking that you may not be aware of:

1) Facebook for example analysed the users’ behaviour which allows them to personalise the advertisements even more. After the revolt of many Facebook users, the famous social media site tried to get more transparent about its advertising methods. You now have the option to change these settings and opt out.

2) A recent study of the University of Cambridge shows that liking Software for Estate Agentsthings on Facebook is not as harmless as we think. By liking topics like brands or television series researchers are able to find out information about you like your religion, sexual orientation or political learning. With youarewhatyoulike.com you can find out what others can find out about you.

3) Twitter also tries to get as much information as possible out of us. They have started to work together with the leading advertising company WPP (Wire and Plastic Products plc) to monitor consumer behaviour.

4) Even shops have started to take advantage of the information they could get about their customers.
By using their WiFi network shops are able to track their customers phones and create a so called heatmap. This map enables them to analyse in which section of the store consumers go and how long they stay there.

5) But sometimes this information tracking can go terribly wrong for some companies as Qantas discovered not so long ago. Their stewards got real-time, data tracking I-Pads to be well informed about frequent flyers in order to cater for them specifically. Unfortunately this backfired as the passengers were crept out about how much the flight attendants knew about them. Qantas admitted that their staff would need some more training, so the people on board won’t feel uncomfortable anymore.

Software for Estate Agents

It’s quite worrying what companies can find out about us isn’t it? Let us know your thoughts on this topic! That’s all for now, enjoy the weekend!

Irelands Internet

@Irelandinternet

Since the first commercial desktop in 1965 the world, including Ireland has come a long way. For entertainment, work, shopping and browsing for products you may buy, the internet is many peoples first stop. ITU says that in 2000 Ireland’s internet population was 20.9%. ITU’s report for 2010 paints a different picture, a whopping 65.8% of Ireland are on the internet.

 

If so many people choose to use the internet  some companies have been able to flourish and change their business models due to the use of e-commerce website. A great example is the way Ryanair have automated their whole booking process. Having said that some businesses have also held back from moving part of their business online, and you would have to wonder why when there is such an opportunity. Here are some companies who have used the internet to their advantage.

Top 25 Irish e-commerce websites

( alexa.com sep 2010)

1. Ryanair.com
2. Aer Lingus.com
3. Ebay.ie
4. Partypoker
5. o2 online
6.  Vodafone
7. Ebay.co.uk
8. Apple.com
9. Booking.com
10. Amazon.com
11. Ebay.com
12. Ticketmaster.ie
13. Meteor.ie
14. irishrail.ie
15. Three.ie
16. Littlewoodsireland.ie
17. Hotels.com
18. Lotto.ie
19. Paddypower.com
20. Zynga.com
21. Wptpoker.com
22. Goireland.com
23. Asos.com
24. Buy4now.ie
25. Ebookers.ie

Top 25 Visited sites in Ireland

(Alexa.com oct 2012)

  1. Google.ie
  2. Google.com
  3. Facebook.com
  4. Youtube.com
  5. Yahoo.com
  6. Wikipedia.org
  7. Linkedin.com
  8. Live.com
  9. Twitter.com
  10. BBC.co.uk
  11. Rte.ie
  12. Blogspot.ie
  13. Amazon.co.uk
  14. Ebay.ie
  15. Aib.ie
  16. Donedeal.ie
  17. Amazon.com
  18. Independent.ie
  19. Irishtimes.com
  20. Boards.ie
  21. dailymail.co.uk
  22. paypal.com
  23. daft.ie
  24. wordpress.com
  25. 365online.com

 

If opening up your business to new opportunities and creating new avenues for revenue,  take advantage of the large online population in Ireland and call 4pm for a free consultation.01 4978671

 

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