Tag Archives: apple

Apple to introduce Smartwatches to the Market this October

Apple

Apple is getting ready to put it’s first wearable device on the market this October. They hope to produce 3 to 5 million smartwatches a month.

These smartwatches seem to be a strategic move for Apple following Samsung’s Electronic’s Galaxy Gear watches. The features of the watch are yet to be revealed but

Apple Smartwatch
Apple Smartwatch

they are likely to display certain sensors that can gather health information from daily calorie consumption to sleep activity.

Wall Street is hoping to see a new Apple product this year as there seems to have been a drought of New Apple products on the market.

Apple declined to comment.

Is this going to be the next ‘must have’? 4pm would like to know what you think and whether you will be dashing out to get a new smartwatch this October?

 

Apps

European app market ‘can create 4.8 million jobs’

In a report launched in Brussels by EU commission vice president Neele Kroes, the App top-apps-1920Market in Europe has the ability to generate around 4.8 million jobs within the next 5 years. In 2013, we saw the app market generate 17.5 billion euro and this is expected to rise to 63 billion by 2018. With the app market rising, coding seems to be becoming a very important life skill.

Attending the launch of this report was peter Vesterbacka, CMO of Rovio, the developer of Angry Birds. Vesterbacka spoke on the challenges of developing a healthy “app economy” in Europe and declared Angry Birds to be the “biggest digital brand ever”. He also mentioned a scheme to teach children how to code with the “Angry Birds Playground” educational programme.

The EurApp report is based on a study conducted over the course of a year by the Inishgt Centre for Data Analytics and NUI Galway .The study was in association with Gigaom Research and was conducted by John Breslin.

Only 6 billion euro of the above revenue was actually generated from app sales, spending within the apps and advertisement. The bulk of the revenue, came from contract labour.

To give an insight of the earning power of apps, Flappy Bird, a game which was released to app stores briefly this month, generated 50,000 euro in revenue per day for advertisement.

“We all know there’s been a huge growth in apps but the actual revenue numbers in terms of jobs, app sales and contract development work are very encouraging,” – Vesterbacka

What is your opinion on the future of the app market? Let us know @4pm!

images

The Galaxy S5, due for launch in April; with the possibility of Iris Scan Technology

Samsung’s flagship product for its next generation of Android

images (1)phone is set to be far more discernible than its predecessors. The upcoming Samsung Galaxy S5 is set to be visibly distinct from its S3 and S4 counter-parts, with its newer more stylish design to be the next generation forerunner for the Android Phone, with the possibility of it also including an iris scanner. It is set to ship in March or April, as said by the Korean company’s mobile-product leaders.

“Many people are fanatical about iris recognition technology… We are studying the possibility,” stated Young-hee Lee, executive vice president of marketing for Samsung mobile phone division, during an interview with Bloomberg news during the CES exhibition in Las Vegas. The iris scanner works by scanning different patterns in a person’s eye and would give Samsung a competitive edge against iPhone and HTC’s fingerprint technology. However, for the iris scanner to be plausible, it would need to be more than a gimmick or an accessory to avoid the same criticism given to HTC’s One Max phone’s fingerprint authenticator system.

Lee said that the S5 should look significantly different to its predecessors too. “When we moves to S4 to S3 it’s partly true that consumers couldn’t really feel much difference between the two products from the physical perspective, so the market wasn’t as big” she had told Bloomberg. “For the S5 we will go back to basics. Mostly it’s about display and the feel of the cover.”

The S5 is set for release in March or April, roughly a year after the launch of the S4. Simultaneously, a new successor to the “Gear” smartwatch is set to arrive, which will be less bulky and have much more advanced features, while the new Galaxy note, a larger smartphone which targets higher-end customers, is due for launch in the second half of 2014.

Lee also said Samsung will be placing a lot more work into its Tab line of tablets in 2014. At the CES exhibition, it introduced the large 12.2 inch Galaxy TabPro and Galaxy NotePro tablets. The NotePro includes a stylus, and both models will ship in the first quarter.

How do you feel about the Galaxy S5’s idea to add iris-scan technology to their smartphones? Let us know @4pm!

Apple iTV, will it get finished?

The launch of Apples iTV is being held off because of the original payed TV channel model. Apple will need content for the iTV but the most valuable content is owned by small groups who do not wish to change the existing model. Apple want to enter the market and change the bundling of TV content. This means that Apple would have to secure high value content which is programs etc. that are new to air.

 

Morgan Stanley analyst Katy Huberty study shows that consumers are willing to pay up to 20% more for an Apple TV. CEO Tim Cook dropped a tantalizing hint during a recent interview, calling it “an area of intense interest.” The survey found that 47% were interested in buying a iTV  with over 1/5 having owned and iPhone or iPad meaning they are loyal to the Apple brand.

Apple iTV

 

Should Apple ever find a solution for getting the valuable content they require and delivering it to consumers in a different manor, they may change the way we look at TV from there on. ‘Content is king’ and until they can secure the high value content it is like any other smart TV. The situation is much like securing the music for iTunes when the iPod came out!

 

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Breakthrough Brand of 2012

Breakthrough Brand of 2012

The South Korean brand has been around since 1938. Samsung first started out as a grocer and now makes everything from ships to mobile phones. Samsung is now the biggest threat to apple in the smartphone market and has knocked Nokia off it’s throne becoming the top manufacturer of mobile phones.

Samsung Breakthrough Brand of 2012

Samsung ran their first super bowl ad in 2012, and also had a YouTube video go viral which took a shot at their biggest competitors apple iphone5. 4pm think this is just a brilliant ad that is humorous and Samsung are one of the only companies can get away with it in our eyes.

Check out the video:

Samsung Galaxy S II (The Next Big Thing) Commercial

 

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