Tag Archives: Boom

Big Data- it’s taking over!

Technology Tips

Companies are consistently confronted with change, and one of the key aspects of a successful company is their ability to adapt to change and embrace it. One of the biggest factors effecting companies in this generation is technology- for example the introduction of the internet. The last buzzword in the world of technology was ‘mobile’. Everything was going mobile whether it was a phone, computer, PlayStation etc. The latest buzz word is ‘Big data’ and this is a massive one that’s going to be a game changer. Big Data is our next frontier for innovation, but what is it? Big Data can be difficult to pin-point a definition for but it’s basically our ability to collect and analyse the enormous amounts of data we are generating in the world. Our ability to extract such vast amounts of information is transforming the way we look at the world and how we understand it.

Think about reading a book- in the past, no external data was gathered. Today on a Kindle information is gathered on how often you read, what you read, and how long it takes you to read.
Your smart phone collects information on where you are, what you’re listening to, how often you listen to it, what apps you use, what websites you visit, and who you contact.

Combine all of this information with the vast amounts of web searches, wall posts, likes and comments on Facebook, the 400+ million tweets sent on Twitter per day and the 72 hours of video uploaded to YouTube every minute- and there you have it: BIG DATA.

  • More than likely you have heard of Wal-Mart, a company from the United States. Wal-Mart are able to take information from your previous buying habits, their stock information, social media, your mobile phone location, and external weather information and analyse this in a matter of seconds so that it may contact you with an offer via text for a barbecue cleaner- but only if your phone says your within a 3 mile radius of a Wal-Mart, that has it in stock, it’s sunny out, and you have purchased a barbecue previously. It’s a custom tailored advertisement- but it didn’t require someone sitting at a computer and looking you up. It’s automated.
  • Another example is Tesco who now has what they call Clubcard TV. Similar to Netflix, this is an online service that will allow you to watch shows and movies. The purpose is to mine data from its loyalty card program to enable brands to customize advertising based on the individuals spending patterns.

It’s quite scary how much information they are able to gather about you, and how personal the buying experience is going to become- or is becoming. It will be interesting to see how companies further use big data in order to compete.

That’s all from 4pm today! Let us know your thoughts on BIG DATA!!

Acquaint, continuously evolving with the times

If you feel it’s time to invest in a CRM system or maybe your current CRM system just isn’t up to scratch then let’s talk about why Acquaint will be a good option for you and your company. Acquaint is continuously evolving with the times and what the customer is looking for. The most recent updates of Acquaint include:

  • The ability to work in square foot and square meter units which are automatically converted by the software
  • An online version of Acquaint is now available, Acquaint Anywhere. This gives you the ability to access all the information you have on acquaint when on the go.
  • Acquaint is fully compliant with the BER Advertising Guidelines.
  • Acquaint is also fully compliant with the property regulator therefore all information and records are stored centrally for a minimum of 6 years and all your operations are transparent.
  • T.A.P.I integration involves the pulling up of all clients’ information when they call the office. Therefore everything you may need to know about the client will be right there in front of you

These updates were requested by clients and adhered to. Therefore when you choose Acquaint you can expect excellent levels of customer service as your requests will always be heard, loud and clear! We value the customer’s opinion and will do everything we can to make sure that everything runs smoothly and that the software does exactly what it says on the tin!

Property Market, Are We Over The Worst?

It is said the property market is showing signs of life after years of decline. There are some positive signs, more mortgages are being approved and even more auctions are taking place around the country. There are still some areas of the country that remain ghost towns but there are areas picking up slowly. The areas tend to be areas with good access, public transport and schools close by.

 

Robert Ganley of Auctioneers Frank Knight said “there is a big rise in the number of viewings” and competition between people that have loans approved and people with hard cash.

 

The area that seems to be hotting up is the family home sector. Many expats planning to retire are coming home from abroad with hard earned cash from other countries and getting a good exchange rate because of the weakness of the Euro.

 

There are also the people who sold up in the boom years and decided to wait and rent, they now want to step into the market as it is becoming more expensive to rent as it is to buy.

 

Will Coonan said that there is an improvement in areas in Dublin like Clontarf, Castleknock and South Dublin where asking prices are some time being exceeded.

 

With demand for family homes picking up, it still seems as though getting a mortgage is tough, even though the banks claim otherwise.

 

It seems as though cash buyers and expats now feel the market has bottomed out and are ready to put up the cash in order to get good homes at a bargain.

 

In contrast it is said, penthouses once top of celebrities shopping list have fallen by up to 84%. It seems as if needs are now being addressed rather than wants by buyers.

 

See our website for a list of products, which include Acquaint CRM (property management, sales, & letting software), web design, graphic design and online marketing.

 

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