Tag Archives: business

7 Ways Your Business Should Be Using Linkedin

Linkedin image

1. Get a Linkedin Company Page

Linkedin was started in 2002 and has since grown to around 161 millions users, including more than 2.6 million companies, across over 200 countries. This makes Linkedin the largest professional network on the Internet, however due to it’s professional status it is often seen as the sleeping giant of social networks, but it is relevant and very useful for your company to set up a Linkedin Company Page.

Linkedin shows statisitcs about your followers for free as well as facilitating sharing of news and information to engage and attract new clients or employees.

2. Follow Your Competitors

Linkedin can be a brilliant and easy way to keep tabs on your competitors. It allows you find out who’s joining and leaving the company as well as receiving updates about any articles or news they’re sharing. This information can be beneficial in telling what direction the company is heading in.

3. Have Your Employees Spend Time Updating Their Profiles

Your employees represent your company on Linkedin and are essentially extensions of your brand, therefor it’s important that they have up-to-date profiles. Your employees profiles can appear in Google searches so it might be the first contact a potential client has with your company. Linkedin measures your progress on your profile and encourages 100% completion. The more complete a profile the more likely it is that it will appear in searches.

Additionally, a profile with a photo is 7 times more likely to be clicked into than one without.

4. Connected Employees

Encouraging your employees to connect with each other can open up a whole new realm of second-degree connections which may turn out to be valuable to your company. These trusted introductions can be a great way to connect with people you may require in the future, ie. experts or potential clients.

5. Share At The Right Time In The Right Place

Posting in the morning is best for reach, also including imagery, links and videos will attract your followers into your content. Additionally, engage your followers by asking for their thoughts, suggestions or questions on your posts.

6. Make Your Linkedin Activity Known

A Linkedin button on your website or blog is free and can be a great way to drive traffic and engagement. It also offers a great way for you to share information easily between your Linkedin and your website or blog.

7. Have a Products & Services Tab

Adding a services and products tab to your Linkedin profile is easily done and allows potential customers to see what your company offers without having to leave your profile. Of course if your potential customers are really interested more than likely they will end up visiting your website but letting them know what is it you do on Linkedin may give them further reason to research your company.

How does your business use Linkedin? Does your business use Linkedin?

For more information on how to get your business online or on how to maximise your online assets get in contact with us!

Phone: 01 4978671

Email: charlotte@4pm.ie

You can also follow us on Twitter or Facebook!

 

 

 

 

 

Mobile Technology and Your Business

Almost 90% of small businesses are currently using mobile devices and apps. Businesses can now utilise mobile to increase productivity as well as run their business. There are many benefits to mobile, one of the main and important ones being that you can work on the go or have the ability to communicate to others through voice, text (sms and email) and even through visuals (eg. Facetime and Skype).

This multi-functional device can be ideal for employees on the go, for client relations, by cutting down response times, to managing social medias, by downloading social apps such as Facebook and Twitter. Not using a mobile device, be that a smart phone or a tablet can, in this day and age, significantly reduce your  opportunities to connect with and communication to your customers as well as other employees.

Many Apps have been developed to assist and streamline the day to day running of a business, from Apps that enable networking such as Bump, which allows users to transfer business cards, images and files by ‘bumping’ smart phones together to expense management Apps such as Expensify.

Mobile Apps
The world in the palm of your hand
In terms of collaboration, the Google Drive suite allows gmail users to share  and view their documents, be they in progress or otherwise. This Drive offers a multitude of documents, regular word files, powerpoint presentation format, excel, basically it’s an Internet version of the Microsoft Office Suite. Another essential App used by many businesses is Dropbox, allowing synchronisation of files and documents across multiple devices.
Another handy little App is Evernote, which allows users to document their ideas. Users can save ideas, images and audio before they forget them .

 

Mobile is proving itself to be a viable business tool with well over half of small business owners that have invested in mobile seeing a positive return which was either on target or has exceeded their expectations.

More and more apps are being developed daily and with mobile users rising significantly in the past few years, its now more vital than ever that businesses know how to operate and utilise this medium effectively. In fact as users on on the rise,  it may eventually dominate the way we do business all together. Make sure to keep an eye on these Apps and mobile technology, you can be sure your competitors are!

 

Follow 4pm on Twitter & Facebook for more industry news!

Email: charlotte@4pm.ie

Phone: 01 5252177

 

 

5 Ways To Grow Your Business

1. Extend and Hone

The Internet and new technologies have enabled businesses to communicate to their customers on a much larger scale than ever before. It is important to utilise these new communication tools as you can be almost guaranteed your competitors are. But it’s still important to remember the old tried and true rules; build strong relationships with your customers and develop a strong reputation for potential ones.

 

2. Network

As important as it is to socially network with potential and current customers, don’t forget to network with your peers. Sites like Linkedin can connect you with those in your industry as well as other like minded business people. Linkedin also offers referral and recommendation features with can help build credibility in addition to building your network.

 

3. Connect

It is important in today’s society to truly connect and engage with your customers. Remember, it’s a two way conversation, you can’t just talk AT your customers.

 

 

4. Listen

The Internet can provide endless amounts of customer feedback which can be extremely useful if you are prepared to facilitate and listen to it. Potential channels that your business may benefit from are:

 

  • Social Medias (eg. FacebookTwitter)
  • Rating Services (eg. Yelp)
  • Discussion Forums (eg. boards.ie, create a forum venue on your own website)

5. Earn it

Earning your way is a term that generally refers to drawing in your customers and earning a customer relationship by offering them something of value, normally information. Some suggestions on how to approach this are:

 

 

 

  • Optimise


Search Engine Optimisation has become an integral part of every online business. If you don’t know how to do it, we recommend you get a pro to help you out.

 

 

  • Blog

A blog can help show a more personable side to your business that your corporate website may not be able to display. Talk about subjects that will interest people in your industry or potential customers.

 

 

  • Socialise

Display your content where your customers and readers hang out on social networks such as Facebook and Twitter.

 

 

  • Interact

Make sure your blog visitors can interact and comment on your blog so it becomes more of a social space rather than a one way conversation. Also make it easy for them to ask questions, contact you directly and privately and finally to purchase from you.

 

 

To find out more about how you can grow your business through social medias contact us on 01 4978671 or email charlotte@4pm.ie.

7 Reasons for Your Business to Use Social Networks


Social networking is now a crucial element for most Irish businesses as they offer a more interactive platform to engage with your consumers.
Cost efficiency – Social networks can generate greater exposure for your products and services in a cost efficient manner which allows smaller companies to compete on a more level playing field against their larger counterparts.
Authority – As well as being cost efficient social networks can allow you to display and position yourself as an authority in your industry, which gives your existing and potential customers the impression that they are dealing with a reputable business.

 

 

Viral potential – Social networks allow your message to reach a large audience, creating new fans and followers as well as sales prospects. To utilise this you need to ensure your content is relevant to the particular audience you are trying to engage. For example, real estate agents could post information and tips for first time buyers.
A more engaging communications platform – Social networks can add value to the company/consumer relationship, as they enable consumers to express themselves. This is beneficial to your company as you can quickly discover who is interested in your products or services. Additionally, customers can write about their positive experiences with your company (electronic word-of-mouth), which has been proven to positively influence other customers.
Commercial potential – Being able to subtly push your products/services through social networks raises awareness of your brand.
Reputation management – You have the ability to be part of the conversation to resolve any issues customers may have as well as having the ability to steer the conversation away from negatively into more positive directions.

 

 

 

 

 

Consumers who use Facebook and Google+ at least once a day, by age. (ROI, July, 2012)

 

(Source: Mintel)

 

 


As the table above suggests a significant proportion of the population use social networking sites daily.It is vital that your company is present on at least one, but preferably all of the largest eg. Facebook, Twitter, Youtube as well as maintaining a blog if possible.
To find out more about how your company can utilise social networks get in touch with us today!

 


Email: charlotte@4pm.ie
Phone: +35315252177