Tag Archives: digital marketing

Technology Revenue

70% of Irish Software Firms Increased Turnover in 2013

These indigenous Irish technology companies increased their turnover by an average of 30% last year and many are now looking outside of Ireland for their main market, according to a survey by AIB.

The survey found that despite a strong multinational presence in Ireland, there is a scaling indigenous technology sector worth €2 billion in annual sales and employs 30,000 across the country.

AIB’s head of Technology, Media & Telecoms Banking John O’Dwyer said there is accelerator movement incorporating players like Wayra, NovaUCD, the NDRC and others are playing a considerable role in attracting talent from overseas which is vital for business owners trying to grow a business in the ICT sector.

To read the full article from Silicon Republic Click Here.

Apps

European app market ‘can create 4.8 million jobs’

In a report launched in Brussels by EU commission vice president Neele Kroes, the App top-apps-1920Market in Europe has the ability to generate around 4.8 million jobs within the next 5 years. In 2013, we saw the app market generate 17.5 billion euro and this is expected to rise to 63 billion by 2018. With the app market rising, coding seems to be becoming a very important life skill.

Attending the launch of this report was peter Vesterbacka, CMO of Rovio, the developer of Angry Birds. Vesterbacka spoke on the challenges of developing a healthy “app economy” in Europe and declared Angry Birds to be the “biggest digital brand ever”. He also mentioned a scheme to teach children how to code with the “Angry Birds Playground” educational programme.

The EurApp report is based on a study conducted over the course of a year by the Inishgt Centre for Data Analytics and NUI Galway .The study was in association with Gigaom Research and was conducted by John Breslin.

Only 6 billion euro of the above revenue was actually generated from app sales, spending within the apps and advertisement. The bulk of the revenue, came from contract labour.

To give an insight of the earning power of apps, Flappy Bird, a game which was released to app stores briefly this month, generated 50,000 euro in revenue per day for advertisement.

“We all know there’s been a huge growth in apps but the actual revenue numbers in terms of jobs, app sales and contract development work are very encouraging,” – Vesterbacka

What is your opinion on the future of the app market? Let us know @4pm!

images (1)

Amazon’s Latest Idea: Shipping your goods, before you know you want them!

Amazon knows what you want. So well in fact, that they intend todownload start shipping before you even place your order. In December 2013, the Seattle-based retailer took out a patent on the idea of shipping out goods before an order has even been placed. Items will be shipped based on previous orders, viewing history and other factors.

The idea is to remove the fear of important deliveries arriving late due to being shipped from a distance, encouraging online shopping; specifically from Amazon whilst also discouraging them from visiting physical stores.

This new formula for predicting orders to be placed could significantly reduce delivery time and greatly increase customer satisfaction. In the patent document for this formula, Amazon speaks of the delay between buying and receiving an item online and how it “may dissuade customers from buying items from online merchants”. The patent implies that items could wait to be shipped from the shipper’s trucks or storage hubs.

The patent shows different ways of deciding which items to be shipped to where, using factors from your wish list and search history to your returns and even how long you hover your cursor over products you view. All this is in a direct effort to cut down on delivery needs and to become the leader in a growing trend among businesses; to identify and meet consumer needs before even the consumer themselves do.

Amazon have added next day delivery recently by expanding on their warehouse network and also, in 2013, announced that they would be using unmanned drones to ship out packages in order to decrease delivery time by taking small packages directly from warehouses to the consumer’s door. In the patent, Amazon create the idea of filling out partial addresses or ZIP Codes, and using this to keep the item closer to the potential purchaser, with the rest of the label being filled out in transit.

It is unclear whether or not this new delivery tactic has or will been deployed, as no further comment  has been made, but what it does is it shows just one way which Amazon is willing to manipulate their vast knowledge of their customers in order to leap ahead of competition.

However, the algorithms is not without flaws and in times of error the patent states that customers may be given discounts, or even receive the package as a gift in order to build strong customer-client relationships.

What are your thoughts of Amazon’s latest efforts to stay ahead of the competition? Let us know @4pm

Easy like A Sunday Morning…..Because I Don’t Like Mondays!

Mornings are the worst part of the day for most of us, as we have to leave the comforts of our warm cosy surroundings to face the world again. Here at 4pm however, we have compiled a list of 6 smart phone/android apps that make mornings more manageable!

1. Alarm Clock Extreme
The first in our list is that of a conventional alarm clock with a twist! This simple yet creative alarm clock aims to ensure that you are woken from your slumber just the way you want. It allows you to slowly increase the alarm’s volume to wake you up gently, set up the large snooze button so that it prompts you to solve math problems to dismiss the alarm or snooze and set the snooze period to decrease after each alarm and set a maximum number of snoozes to ensure you’re out of bed in a timely manner. I know I could definitely use this of a Monday morning!!

 

2. Sunrise
The next App on our list is a web app that integrates Facebook, Google Calendar, LinkedIn, Eventbrite and more into a gorgeous morning digest. It goes down just as easy your morning Weetabix ;) . The emails include weather information and your days events. At the bottom of each email, you’ll find thumbnails of your friends who are celebrating their birthday that day!

3. Sworkit
If your a gym addict like myself but don’t have time for a full morning workout then this App is exactly what you need! Sworkit offers circuit training workouts in chunks ranging from 5 to 60 minutes. The workouts focus on strength training, yoga or cardio and you can select a body area to focus on (or go for the full-body workout). The only equipment you need for the app is your own body and the app builds randomized circuit training workouts for you, so your muscles won’t get used to a certain routine.


4.TED

TED talks are a great way to start your day. Each talk lasts less than 20 minutes, these videos impart quick wisdom from scientists, educators, researchers, entrepreneurs, tech luminaries musicians and more. Perfect for any train/bus journey.

5. Guide
Guide is the futuristic robotic news reader that reads the news that is focused around you! All you need to do is sync your Facebook and Twitter feeds and Guide will look for article links, ignoring text or photo updates. These bits of news are great for consuming while you’re in the shower, drinking your morning coffee or lying in bed for one last snooze interval.

6. Spotify
Ever wish you had a different playlist to listen to every morning but don’t want to spend every night putting it together? Spotify is just what you are searching for. Press play on a fun playlist to wake yourself up and prep to face the day. You can subscribe to playlists like the Billboard Hot 100, subscribe to your tastemaker friends or compile your own playlist for easy listening! Boogey yourself on out the door every morning!

We hope this list makes every morning that little bit brighter for you! Remember to check back to our blog on a daily basis as we look to provide you with the latest news and trends.

Thanks for reading!

Mobile Technology and Your Business

Almost 90% of small businesses are currently using mobile devices and apps. Businesses can now utilise mobile to increase productivity as well as run their business. There are many benefits to mobile, one of the main and important ones being that you can work on the go or have the ability to communicate to others through voice, text (sms and email) and even through visuals (eg. Facetime and Skype).

This multi-functional device can be ideal for employees on the go, for client relations, by cutting down response times, to managing social medias, by downloading social apps such as Facebook and Twitter. Not using a mobile device, be that a smart phone or a tablet can, in this day and age, significantly reduce your  opportunities to connect with and communication to your customers as well as other employees.

Many Apps have been developed to assist and streamline the day to day running of a business, from Apps that enable networking such as Bump, which allows users to transfer business cards, images and files by ‘bumping’ smart phones together to expense management Apps such as Expensify.

Mobile Apps
The world in the palm of your hand
In terms of collaboration, the Google Drive suite allows gmail users to share  and view their documents, be they in progress or otherwise. This Drive offers a multitude of documents, regular word files, powerpoint presentation format, excel, basically it’s an Internet version of the Microsoft Office Suite. Another essential App used by many businesses is Dropbox, allowing synchronisation of files and documents across multiple devices.
Another handy little App is Evernote, which allows users to document their ideas. Users can save ideas, images and audio before they forget them .

 

Mobile is proving itself to be a viable business tool with well over half of small business owners that have invested in mobile seeing a positive return which was either on target or has exceeded their expectations.

More and more apps are being developed daily and with mobile users rising significantly in the past few years, its now more vital than ever that businesses know how to operate and utilise this medium effectively. In fact as users on on the rise,  it may eventually dominate the way we do business all together. Make sure to keep an eye on these Apps and mobile technology, you can be sure your competitors are!

 

Follow 4pm on Twitter & Facebook for more industry news!

Email: charlotte@4pm.ie

Phone: 01 5252177