1. Extend and Hone
The Internet and new technologies have enabled businesses to communicate to their customers on a much larger scale than ever before. It is important to utilise these new communication tools as you can be almost guaranteed your competitors are. But it’s still important to remember the old tried and true rules; build strong relationships with your customers and develop a strong reputation for potential ones.
As important as it is to socially network with potential and current customers, don’t forget to network with your peers. Sites like Linkedin can connect you with those in your industry as well as other like minded business people. Linkedin also offers referral and recommendation features with can help build credibility in addition to building your network.
It is important in today’s society to truly connect and engage with your customers. Remember, it’s a two way conversation, you can’t just talk AT your customers.
The Internet can provide endless amounts of customer feedback which can be extremely useful if you are prepared to facilitate and listen to it. Potential channels that your business may benefit from are:
- Social Medias (eg. Facebook, Twitter)
- Rating Services (eg. Yelp)
- Discussion Forums (eg. boards.ie, create a forum venue on your own website)
5. Earn it
Earning your way is a term that generally refers to drawing in your customers and earning a customer relationship by offering them something of value, normally information. Some suggestions on how to approach this are:
Search Engine Optimisation has become an integral part of every online business. If you don’t know how to do it, we recommend you get a pro to help you out.
A blog can help show a more personable side to your business that your corporate website may not be able to display. Talk about subjects that will interest people in your industry or potential customers.
Display your content where your customers and readers hang out on social networks such as Facebook and Twitter.
Make sure your blog visitors can interact and comment on your blog so it becomes more of a social space rather than a one way conversation. Also make it easy for them to ask questions, contact you directly and privately and finally to purchase from you.
To find out more about how you can grow your business through social medias contact us on 01 4978671 or email firstname.lastname@example.org.