Tag Archives: e-marketing



Twitter has opened its self-serve advertising platform for small and medium-sized businesses in the UK, Ireland and Canada.

Twitter advertising will allow businesses to amplify their presence on Twitter. The US has seen thousands businesses using the service as a way to connect with people in their local communities and beyond.

The service allows for businesses to use Promoted Accounts to build followers who can then act as advocates for the business.

Twitter product manager Ravi Narasimhan explained “You’re in control of your ads, the audience you want to reach, and of course your budget.”

“Best of all, you will only be charged when people follow your Promoted Account or retweet, reply, favourite or click on your Promoted Tweets. You are never charged for your organic Twitter activity,” he said.

Twitter has been used as an effective marketing tool when used correctly and been able to target your tweets could prove to be a useful tool in enhancing your businesses reach.

Let us at 4pm hear what you think!

How to promote yourself through the use of online marketing tools






How to promote yourself through the use of online marketing tools

In a competitive marketing environment, having a strong online presence is key.
Here at 4pm one of the key tools that we use to promote digitally is the use of mailchimp,the key to the successful use of mailchimp is creating keyword rich content via online resources such as Google Keyword Tools.
How to create a mailchimp newsletter


  1. Create a prospect list
  2. Create a campaign
  3. Choose a template
  4. Create a newsletter content using your google keywords which have low competition and high search results
  5. Add pictures to the newsletter to make it visually appealing.
  6. Name your images so Google associates these with your message
  7. Send the newsletter to your potential customers

Make sure your articles contain content which will invoke discussion.

Its integral to be targeted in your email marketing and we will be offering top tips on how to consolidate your message in next weeks article……

Did you find this article helpful? Why not give one of our Inbound Marketing Consultants a call for a no obligation chat about promoting your business online! 00353 1 497 8671