Twitter has opened its self-serve advertising platform for small and medium-sized businesses in the UK, Ireland and Canada.
Twitter advertising will allow businesses to amplify their presence on Twitter. The US has seen thousands businesses using the service as a way to connect with people in their local communities and beyond.
The service allows for businesses to use Promoted Accounts to build followers who can then act as advocates for the business.
Twitter product manager Ravi Narasimhan explained “You’re in control of your ads, the audience you want to reach, and of course your budget.”
“Best of all, you will only be charged when people follow your Promoted Account or retweet, reply, favourite or click on your Promoted Tweets. You are never charged for your organic Twitter activity,” he said.
Twitter has been used as an effective marketing tool when used correctly and been able to target your tweets could prove to be a useful tool in enhancing your businesses reach.
Let us at 4pm hear what you think!