Tag Archives: eCommerce

Technology Revenue

70% of Irish Software Firms Increased Turnover in 2013

These indigenous Irish technology companies increased their turnover by an average of 30% last year and many are now looking outside of Ireland for their main market, according to a survey by AIB.

The survey found that despite a strong multinational presence in Ireland, there is a scaling indigenous technology sector worth €2 billion in annual sales and employs 30,000 across the country.

AIB’s head of Technology, Media & Telecoms Banking John O’Dwyer said there is accelerator movement incorporating players like Wayra, NovaUCD, the NDRC and others are playing a considerable role in attracting talent from overseas which is vital for business owners trying to grow a business in the ICT sector.

To read the full article from Silicon Republic Click Here.

how to use linkedin

LinkedIn “Influencers” blog becomes public

The feature had up until recently been held solely for some of the larger industry giants anddownload (4) political figures, the advice and blog section of LinkedIn has now been made available for all users to share their advice, opinions and ideas. The news of this was announced in a blog post and was suggested that is to rival Twitter; giving users the potential to publicize their brand through yet another medium, without the 140 character limit.

To give an example of how “exclusive” the influencers blog, released during October 2012 examples of some of the 150 people who used it involve Richard Branson, Bill Gates and Martha Stewart. As of now, 25.000 people will be catered for with this service – a number which will grow over the years.

As of the update, LinkedIn users can follow members outside of their existing network and use the new medium to build a new group of followers. The new medium enables them to also share photos, videos and presentations via SlideShare.

The service was initially launched in October 2012 covering a total of 150 people, but now the service will cater to an initial 25,000 people and will be expanded upon over the coming months and years.

“The valuable Influencer posts and the wide range of professional content from millions of publishers that we currently aggregate on LinkedIn are powerful, but only the tip of the iceberg. Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared.” – Ryan Roslansky, head of content development at LinkedIn

A large reasoning for making the influencer’s blog public was to attract a new, teenage, audience.

A second feature recently released by the business social network is the ability to block members from seeing your profile, posts and prevent them from messaging you. However, it is important to take into account other ways of hindering unwanted contact such as changing your security settings and disconnecting from people.

Apps

European app market ‘can create 4.8 million jobs’

In a report launched in Brussels by EU commission vice president Neele Kroes, the App top-apps-1920Market in Europe has the ability to generate around 4.8 million jobs within the next 5 years. In 2013, we saw the app market generate 17.5 billion euro and this is expected to rise to 63 billion by 2018. With the app market rising, coding seems to be becoming a very important life skill.

Attending the launch of this report was peter Vesterbacka, CMO of Rovio, the developer of Angry Birds. Vesterbacka spoke on the challenges of developing a healthy “app economy” in Europe and declared Angry Birds to be the “biggest digital brand ever”. He also mentioned a scheme to teach children how to code with the “Angry Birds Playground” educational programme.

The EurApp report is based on a study conducted over the course of a year by the Inishgt Centre for Data Analytics and NUI Galway .The study was in association with Gigaom Research and was conducted by John Breslin.

Only 6 billion euro of the above revenue was actually generated from app sales, spending within the apps and advertisement. The bulk of the revenue, came from contract labour.

To give an insight of the earning power of apps, Flappy Bird, a game which was released to app stores briefly this month, generated 50,000 euro in revenue per day for advertisement.

“We all know there’s been a huge growth in apps but the actual revenue numbers in terms of jobs, app sales and contract development work are very encouraging,” – Vesterbacka

What is your opinion on the future of the app market? Let us know @4pm!

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Amazon’s Latest Idea: Shipping your goods, before you know you want them!

Amazon knows what you want. So well in fact, that they intend todownload start shipping before you even place your order. In December 2013, the Seattle-based retailer took out a patent on the idea of shipping out goods before an order has even been placed. Items will be shipped based on previous orders, viewing history and other factors.

The idea is to remove the fear of important deliveries arriving late due to being shipped from a distance, encouraging online shopping; specifically from Amazon whilst also discouraging them from visiting physical stores.

This new formula for predicting orders to be placed could significantly reduce delivery time and greatly increase customer satisfaction. In the patent document for this formula, Amazon speaks of the delay between buying and receiving an item online and how it “may dissuade customers from buying items from online merchants”. The patent implies that items could wait to be shipped from the shipper’s trucks or storage hubs.

The patent shows different ways of deciding which items to be shipped to where, using factors from your wish list and search history to your returns and even how long you hover your cursor over products you view. All this is in a direct effort to cut down on delivery needs and to become the leader in a growing trend among businesses; to identify and meet consumer needs before even the consumer themselves do.

Amazon have added next day delivery recently by expanding on their warehouse network and also, in 2013, announced that they would be using unmanned drones to ship out packages in order to decrease delivery time by taking small packages directly from warehouses to the consumer’s door. In the patent, Amazon create the idea of filling out partial addresses or ZIP Codes, and using this to keep the item closer to the potential purchaser, with the rest of the label being filled out in transit.

It is unclear whether or not this new delivery tactic has or will been deployed, as no further comment  has been made, but what it does is it shows just one way which Amazon is willing to manipulate their vast knowledge of their customers in order to leap ahead of competition.

However, the algorithms is not without flaws and in times of error the patent states that customers may be given discounts, or even receive the package as a gift in order to build strong customer-client relationships.

What are your thoughts of Amazon’s latest efforts to stay ahead of the competition? Let us know @4pm

Why your business NEEDS Social Media

Ever find yourself wondering why your business should use social media? You may feel it has no relevance whatsoever but the fact of the matter is, it does. These social media sites are where your current and potential clients interact, receive news, share pictures etc. so it is important that you are present on these platforms. Social media helps you manage your online reputation, you have the ability to monitor what other people and websites are saying about your company. So if there are any problems you can fix them quickly. Being present on these social platforms means you can begin building relationships with your clients by answering any queries they have in a professional and honest manner. The knowledge that their questions and queries can be answered simply online gives customers a lot of reassurance.

One of the main reasons for using social media is to drive traffic to your website and make people aware of your company. For example let’s say you have invested quite a chunk in developing your website, if you’re not doing everything in your power to entice people onto it then you’ve wasted your money. Or maybe you’re not happy with your current website? By giving us a call here at 4pm we can discuss your company and develop a website that you can be proud of. Therefore you can be confident when linking your social media to your website. By linking I mean maybe directing your clients to a new product/service your company has to offer, to relevant industry news on your website etc.

Another thing we must remember is the fact that people have less money these days so when they are looking to purchase a product or service then they want to make sure they know everything there is to know about it. Therefore the customer will go online and begin researching the company they hope to buy from. This usually begins with popping the company name and product or service into Google and waiting to see what appears. Personally when I’m doing my research if I can’t find much info about a company I begin to get weary. Therefore it is crucial that your company has a strong online presence. By simply being active on numerous social media sites makes you a lot more present on the World Wide Web. Basically social media allows your company to be a lot more accessible and an accessible company makes for a trustworthy company.

So remember 60% of the buying cycle is in fact over before the customer comes calling to you. By having a social media presence this will put you at the forefront of your competitors. So the message is clear… businesses use social media and they value it so social media has a value for you also.