Tag Archives: eCommerce

Irish To Spend 300m Online This Christmas

Irish To Spend 300m This Christmas

The Irish Independent estimates that Irish consumers will spend almost 300 million online this Christmas. Sales are expected to rise in the next two weeks as consumers try to ensure purchases are delivered on time. The Irish consumers spent 257 million last year and it is expected to rise.

Consumers spend time browsing during work hours and tend to make their purchases after 7pm. Irish retailers top the charts for alcohol, flowers and furniture and the website of choice tends to be from outside the island when it comes to electrical goods, DVD and books.

November 26th and December the 3rd being called mega Monday are set to see the busiest online periods as consumers spend their November pay packets. Companies without an eCommerce website look set to miss out on the action for another year and will have to rely on bricks and mortar. A combination of online and offline will position your company to maximise revenue.

For more information on eCommerce websites click here or call 01 4978671

Email: charlotte@4pm.ie


7 Reasons for Your Business to Use Social Networks

Social networking is now a crucial element for most Irish businesses as they offer a more interactive platform to engage with your consumers.
Cost efficiency – Social networks can generate greater exposure for your products and services in a cost efficient manner which allows smaller companies to compete on a more level playing field against their larger counterparts.
Authority – As well as being cost efficient social networks can allow you to display and position yourself as an authority in your industry, which gives your existing and potential customers the impression that they are dealing with a reputable business.



Viral potential – Social networks allow your message to reach a large audience, creating new fans and followers as well as sales prospects. To utilise this you need to ensure your content is relevant to the particular audience you are trying to engage. For example, real estate agents could post information and tips for first time buyers.
A more engaging communications platform – Social networks can add value to the company/consumer relationship, as they enable consumers to express themselves. This is beneficial to your company as you can quickly discover who is interested in your products or services. Additionally, customers can write about their positive experiences with your company (electronic word-of-mouth), which has been proven to positively influence other customers.
Commercial potential – Being able to subtly push your products/services through social networks raises awareness of your brand.
Reputation management – You have the ability to be part of the conversation to resolve any issues customers may have as well as having the ability to steer the conversation away from negatively into more positive directions.






Consumers who use Facebook and Google+ at least once a day, by age. (ROI, July, 2012)


(Source: Mintel)



As the table above suggests a significant proportion of the population use social networking sites daily.It is vital that your company is present on at least one, but preferably all of the largest eg. Facebook, Twitter, Youtube as well as maintaining a blog if possible.
To find out more about how your company can utilise social networks get in touch with us today!


Email: charlotte@4pm.ie
Phone: +35315252177

Top 10 eCommerce Tips

ecommerce website



At 4PM we are all about providing our customers with the means to enable their customers to find them online. There is no better way than to develop  a superior eCommerce solution and teach them practical inbound marketing tips.






Here are our top ten tips:

1. Stay FOCUSED: the objective of your website is to sell your products. All Digital Marketing and SEO efforts should draw your visitors to the  ultimate goal of purchasing your goods or services online. Your 4PM  Sales Consultant and Designer will assist you in asserting your objectives.
2. Your business is your CUSTOMERS .Customer service is key and the way we treat our customers both online and offline is imperative to the success of any business. Answer queries promptly and ensure your website is informative and easy to use. Maintaining good customer relations will secure new business and retain current opportunities.


3. Your DOMAIN should be clear and constructive. Your domain is the best description of what your website is about. Make sure it is clear and that  a visitor will be able to find your site easily, based on their preferences and your website’s message.


4. Make your  website ACCESSIBLE to all. Ensure browser compatibility,provide various payment methods,promote your online message  on various mobile devices and operating systems.The 4PM Design and Development team has extensive experience in web compatibility and the latest technologies.
5. LOCALISE your site. If your website statistics are showing lots of global traffic its worthwhile considering having your website available in different languages based on search terms and preferences.


6.Sell products you know WORK. Do not jeopardise your reputation by trying to sell obscure products that have not sold in the field online sell products that you have positive experience in promoting.


7. Ensure you have a excellent Search Engine Optimization(SEO) strategies. This should be discussed at the beginning of the project with your 4PM Digital Marketing specialist and the plan will be actioned at the conception stage of the project.


8. USE STATE OF THE ART web technologies. In  4PM‘s 10 years of experience we have developed technologies that ensure a speedy website. Its integral that you can direct your prospect quickly and smoothly to your products.We pride ourselves on the ability to develop bespoke content management systems for all online business scenarios.


9. HIGHLIGHT your products. Whilst it’s nice to know about the company background your visitors  are primarily interested in your products. Its essential to  showcase them in a clear manner. A solid web design and CMS system will ensure this is the case.


10. OPTIMISE POSITIVE FEEDBACK. You know your products are great but there is no better way to promote them than via positive reviews and referrals from current customers. Use your website as a platform to publish these.


Why not give us a call today for a chat about how we can get your business online and ensure a prosperous 2013  – 00353 1 525 2177.  

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