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how to use linkedin

LinkedIn “Influencers” blog becomes public

The feature had up until recently been held solely for some of the larger industry giants anddownload (4) political figures, the advice and blog section of LinkedIn has now been made available for all users to share their advice, opinions and ideas. The news of this was announced in a blog post and was suggested that is to rival Twitter; giving users the potential to publicize their brand through yet another medium, without the 140 character limit.

To give an example of how “exclusive” the influencers blog, released during October 2012 examples of some of the 150 people who used it involve Richard Branson, Bill Gates and Martha Stewart. As of now, 25.000 people will be catered for with this service – a number which will grow over the years.

As of the update, LinkedIn users can follow members outside of their existing network and use the new medium to build a new group of followers. The new medium enables them to also share photos, videos and presentations via SlideShare.

The service was initially launched in October 2012 covering a total of 150 people, but now the service will cater to an initial 25,000 people and will be expanded upon over the coming months and years.

“The valuable Influencer posts and the wide range of professional content from millions of publishers that we currently aggregate on LinkedIn are powerful, but only the tip of the iceberg. Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared.” – Ryan Roslansky, head of content development at LinkedIn

A large reasoning for making the influencer’s blog public was to attract a new, teenage, audience.

A second feature recently released by the business social network is the ability to block members from seeing your profile, posts and prevent them from messaging you. However, it is important to take into account other ways of hindering unwanted contact such as changing your security settings and disconnecting from people.


YouTube to audit videos in order to reduce “fake views”

Despite YouTube visitors watching over six billion hours of videos each and every month 540_293_resize_20121201_01cfce6fefe207658e3e8e9717410211_jpg (1)split between over 800 million users, not all eyes are “real”.  Many users purchase fake views which YouTube have said they intend to periodically check up on, validating views on videos to remove the frauds as not to deceive users.

“When some bad actors try to game the system by artificially inflating view counts, they’re not just misleading fans about the popularity of a video, they’re undermining one of YouTube’s most important and unique qualities,” Commented YouTube software engineer Philipp Pfeiffenberger. “While in the past we would scan views for spam immediately after they occurred, starting today we will periodically validate the video’s view count.”

“If you’re considering paying someone to increase your view count, you may want to think again. You probably won’t get what you paid for,” stated the blog post

“Views generated by some third-party businesses and services will not be counted on YouTube, and can lead to disciplinary action against your account, including removing your video or suspending your account.” In short, it is described as cheating and unnessacary.

Although initially established as a video sharing website, YouTube is now considered a search engine, and is currently the second most frequently visited search engine in the world, shadowing  behind Google.


The Galaxy S5, due for launch in April; with the possibility of Iris Scan Technology

Samsung’s flagship product for its next generation of Android

images (1)phone is set to be far more discernible than its predecessors. The upcoming Samsung Galaxy S5 is set to be visibly distinct from its S3 and S4 counter-parts, with its newer more stylish design to be the next generation forerunner for the Android Phone, with the possibility of it also including an iris scanner. It is set to ship in March or April, as said by the Korean company’s mobile-product leaders.

“Many people are fanatical about iris recognition technology… We are studying the possibility,” stated Young-hee Lee, executive vice president of marketing for Samsung mobile phone division, during an interview with Bloomberg news during the CES exhibition in Las Vegas. The iris scanner works by scanning different patterns in a person’s eye and would give Samsung a competitive edge against iPhone and HTC’s fingerprint technology. However, for the iris scanner to be plausible, it would need to be more than a gimmick or an accessory to avoid the same criticism given to HTC’s One Max phone’s fingerprint authenticator system.

Lee said that the S5 should look significantly different to its predecessors too. “When we moves to S4 to S3 it’s partly true that consumers couldn’t really feel much difference between the two products from the physical perspective, so the market wasn’t as big” she had told Bloomberg. “For the S5 we will go back to basics. Mostly it’s about display and the feel of the cover.”

The S5 is set for release in March or April, roughly a year after the launch of the S4. Simultaneously, a new successor to the “Gear” smartwatch is set to arrive, which will be less bulky and have much more advanced features, while the new Galaxy note, a larger smartphone which targets higher-end customers, is due for launch in the second half of 2014.

Lee also said Samsung will be placing a lot more work into its Tab line of tablets in 2014. At the CES exhibition, it introduced the large 12.2 inch Galaxy TabPro and Galaxy NotePro tablets. The NotePro includes a stylus, and both models will ship in the first quarter.

How do you feel about the Galaxy S5’s idea to add iris-scan technology to their smartphones? Let us know @4pm!

New Gmail Inbox


Software for Estate Agents

These days everyone is using Gmail. It really is quite handy, as a Google account holder you are not restricted to just the mail function you can also write documents, create lists and even design presentations.

The only disadvantage Gmail has had so far was the lack of organisation of the individual emails. But wait what about the Priority Inbox. For those of you who weren’t aware of this function the Priority Inbox subdivides all the incoming emails into three categories, the most important, middle and bottom section. In order to sort your messages to the different sections it tries to analyse them. It does this by looking at how often you opened and replied to emails from certain contacts.

The new Inbox has basically the same concept. However it subdivides all your messages into several categories, Primary (messages from real people), Promotions (advertisements), Social (Twitter and facebook), Updates (certain notifications, bills), and Forums (mailing lists like from mailchimp). Each individual section shows, how many unread messages are in it.
Basically this concept is way easier than the priority box, as it doesn’t try to find out which messages are more important to you.

Software for Estate Agents


This update will be available for all Gmail customers within the next few weeks and it also includes a version for Android and iOS apps.

What are your thoughts? Do you think this will be a useful update?
4pm hope your Monday wasn’t too tough!

Seeing the world through Google glasses

Google is well known for being a highly innovative and futuristic company, but with their latest invention they have even managed to outdo themselves.

Google have invented glasses with an included microphone and a half-transparent video screen, with which you can see all the information in front of your right eye. 

The idea behind this wearable technology is to aid their users through their everyday lives. If you are bad at memorizing names or places, you can easily outsource it to the device. Handy eh?

These new glasses offer 14 services to choose from, information about daily meetings, the weather, as well as a navigation system. Moreover it seems to have also a music function although the missing earphones make us wonder how exactly it works. Calling somebody with a video function is another option as well as information about the latest offers which pop up immediately on your screen if you walk by a store.

So far, the Google glasses are still not fully developed and it is unclear when they will be released on the market, probably at the end of 2013. Google fans are asked for their feedback and creativity to ensure their participation in the design process. 

Google`s latest innovation shows its users an augmented reality and they will now have more visible knowledge available at any time without having to use their hands. Apart from being constantly distracted like bumping into somebody on the street, privacy issues could keep you from getting that gadget. So the question remains, which of our private information will Google use again? As this product is not launched yet, we will see if Google keep their promises and manage their shortcomings.

Here at 4pm we would like to know what you think? Would you be a prospective customer?