Tag Archives: ideas

how to use linkedin

LinkedIn “Influencers” blog becomes public

The feature had up until recently been held solely for some of the larger industry giants anddownload (4) political figures, the advice and blog section of LinkedIn has now been made available for all users to share their advice, opinions and ideas. The news of this was announced in a blog post and was suggested that is to rival Twitter; giving users the potential to publicize their brand through yet another medium, without the 140 character limit.

To give an example of how “exclusive” the influencers blog, released during October 2012 examples of some of the 150 people who used it involve Richard Branson, Bill Gates and Martha Stewart. As of now, 25.000 people will be catered for with this service – a number which will grow over the years.

As of the update, LinkedIn users can follow members outside of their existing network and use the new medium to build a new group of followers. The new medium enables them to also share photos, videos and presentations via SlideShare.

The service was initially launched in October 2012 covering a total of 150 people, but now the service will cater to an initial 25,000 people and will be expanded upon over the coming months and years.

“The valuable Influencer posts and the wide range of professional content from millions of publishers that we currently aggregate on LinkedIn are powerful, but only the tip of the iceberg. Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared.” – Ryan Roslansky, head of content development at LinkedIn

A large reasoning for making the influencer’s blog public was to attract a new, teenage, audience.

A second feature recently released by the business social network is the ability to block members from seeing your profile, posts and prevent them from messaging you. However, it is important to take into account other ways of hindering unwanted contact such as changing your security settings and disconnecting from people.

Apps

European app market ‘can create 4.8 million jobs’

In a report launched in Brussels by EU commission vice president Neele Kroes, the App top-apps-1920Market in Europe has the ability to generate around 4.8 million jobs within the next 5 years. In 2013, we saw the app market generate 17.5 billion euro and this is expected to rise to 63 billion by 2018. With the app market rising, coding seems to be becoming a very important life skill.

Attending the launch of this report was peter Vesterbacka, CMO of Rovio, the developer of Angry Birds. Vesterbacka spoke on the challenges of developing a healthy “app economy” in Europe and declared Angry Birds to be the “biggest digital brand ever”. He also mentioned a scheme to teach children how to code with the “Angry Birds Playground” educational programme.

The EurApp report is based on a study conducted over the course of a year by the Inishgt Centre for Data Analytics and NUI Galway .The study was in association with Gigaom Research and was conducted by John Breslin.

Only 6 billion euro of the above revenue was actually generated from app sales, spending within the apps and advertisement. The bulk of the revenue, came from contract labour.

To give an insight of the earning power of apps, Flappy Bird, a game which was released to app stores briefly this month, generated 50,000 euro in revenue per day for advertisement.

“We all know there’s been a huge growth in apps but the actual revenue numbers in terms of jobs, app sales and contract development work are very encouraging,” – Vesterbacka

What is your opinion on the future of the app market? Let us know @4pm!

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YouTube to audit videos in order to reduce “fake views”

Despite YouTube visitors watching over six billion hours of videos each and every month 540_293_resize_20121201_01cfce6fefe207658e3e8e9717410211_jpg (1)split between over 800 million users, not all eyes are “real”.  Many users purchase fake views which YouTube have said they intend to periodically check up on, validating views on videos to remove the frauds as not to deceive users.

“When some bad actors try to game the system by artificially inflating view counts, they’re not just misleading fans about the popularity of a video, they’re undermining one of YouTube’s most important and unique qualities,” Commented YouTube software engineer Philipp Pfeiffenberger. “While in the past we would scan views for spam immediately after they occurred, starting today we will periodically validate the video’s view count.”

“If you’re considering paying someone to increase your view count, you may want to think again. You probably won’t get what you paid for,” stated the blog post

“Views generated by some third-party businesses and services will not be counted on YouTube, and can lead to disciplinary action against your account, including removing your video or suspending your account.” In short, it is described as cheating and unnessacary.

Although initially established as a video sharing website, YouTube is now considered a search engine, and is currently the second most frequently visited search engine in the world, shadowing  behind Google.

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“Tell me what to do” – Office’s new web feature!

Microsoft has added a new feature to its Office Web Apps in order to take some of the legwork out of formatting your documents. The new “tell me what to do” feature allows you to implement commands into Office that you previously may not have known how to find, by typing the command into a small search bar. Once you begin typing, Office will begin to display possible commands.

An example of this new function would be to type “double space” into the field. Once you type double space into the field, you are given a list of options including Line Spacing. From there, you can enter the line spacing tab and proceed as per usual.

The app is not currently available for the desktop version of office but it is likely Microsoft are just testing it online in order to receive user feedback and to beta its functionality. It would be safe to assume that this feature will be added to the desktop client of Office after positive user feedback and any issues have been debugged.

Other features possibly on the line to be added to Microsoft Office include an easier to access layout (possibly making this cool new feature redundant), an easier rendering of shapes, text boxes and images as well as a more simple way to access end notes and footnotes.

Smart Houses for Smart Times

Have you ever wondered how your office might look in the future? We cannot give you a clear answer to that question, but the latest trends give us at least some insight into how we will work and live in a couple of years.

There is one thing we can tell you for sure: Houses will definitely be smarter than today and will respond to the needs of individuals, that`s what all the experts are in agreement about.

For example, one new innovation is digital walls inside the buildings which adapt to your personal preferences regarding the heating system and the light, instantly when you enter the room, because, let`s face it, some people prefer it really hot and others a little more chilly.

Another cool innovation is self-cleaning and self-healing concrete. Sound complicated? In fact, it is quite simple. By using titanium dioxide, the walls will clean themselves with a little help from the rain. Even the Air France headquarters at Paris airport make use of this incredibly smart technology.

It might well happen that in the future all skyscrapers are covered in green walls. These living facades are made out of algae, which help to reduce carbon emissions and as a reason of that cool down our cities, which in times of increasing environmental consciousness is of utmost importance.

Furthermore, the algae are recycled to create biodiesel and their roots could be used to stabilize the buildings. Even if it sounds a bit weird, think about it: Trees usually survive earthquakes more than houses.

All these facts about the power plants sound quite futuristic, but to be honest: The green constructions look so much prettier than all the boring grey concrete ones.

Of course, everything has its price, especially innovative ideas, because there is always some kind of risk involved. However, if you sum up all the benefits of these automated buildings, such as the use of less energy and the production of less waste, you will find, it will be worth it. Instead of being carbon neutral, we could reach a carbon positive way of living.

What do you think? Let us know your thoughts on this issue and don’t forget to follow us on twitter for all the latest news!

Thanks for reading!