Tag Archives: internet

Technology Revenue

70% of Irish Software Firms Increased Turnover in 2013

These indigenous Irish technology companies increased their turnover by an average of 30% last year and many are now looking outside of Ireland for their main market, according to a survey by AIB.

The survey found that despite a strong multinational presence in Ireland, there is a scaling indigenous technology sector worth €2 billion in annual sales and employs 30,000 across the country.

AIB’s head of Technology, Media & Telecoms Banking John O’Dwyer said there is accelerator movement incorporating players like Wayra, NovaUCD, the NDRC and others are playing a considerable role in attracting talent from overseas which is vital for business owners trying to grow a business in the ICT sector.

To read the full article from Silicon Republic Click Here.

how to use linkedin

LinkedIn “Influencers” blog becomes public

The feature had up until recently been held solely for some of the larger industry giants anddownload (4) political figures, the advice and blog section of LinkedIn has now been made available for all users to share their advice, opinions and ideas. The news of this was announced in a blog post and was suggested that is to rival Twitter; giving users the potential to publicize their brand through yet another medium, without the 140 character limit.

To give an example of how “exclusive” the influencers blog, released during October 2012 examples of some of the 150 people who used it involve Richard Branson, Bill Gates and Martha Stewart. As of now, 25.000 people will be catered for with this service – a number which will grow over the years.

As of the update, LinkedIn users can follow members outside of their existing network and use the new medium to build a new group of followers. The new medium enables them to also share photos, videos and presentations via SlideShare.

The service was initially launched in October 2012 covering a total of 150 people, but now the service will cater to an initial 25,000 people and will be expanded upon over the coming months and years.

“The valuable Influencer posts and the wide range of professional content from millions of publishers that we currently aggregate on LinkedIn are powerful, but only the tip of the iceberg. Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared.” – Ryan Roslansky, head of content development at LinkedIn

A large reasoning for making the influencer’s blog public was to attract a new, teenage, audience.

A second feature recently released by the business social network is the ability to block members from seeing your profile, posts and prevent them from messaging you. However, it is important to take into account other ways of hindering unwanted contact such as changing your security settings and disconnecting from people.

Big Data- it’s taking over!

Technology Tips

Companies are consistently confronted with change, and one of the key aspects of a successful company is their ability to adapt to change and embrace it. One of the biggest factors effecting companies in this generation is technology- for example the introduction of the internet. The last buzzword in the world of technology was ‘mobile’. Everything was going mobile whether it was a phone, computer, PlayStation etc. The latest buzz word is ‘Big data’ and this is a massive one that’s going to be a game changer. Big Data is our next frontier for innovation, but what is it? Big Data can be difficult to pin-point a definition for but it’s basically our ability to collect and analyse the enormous amounts of data we are generating in the world. Our ability to extract such vast amounts of information is transforming the way we look at the world and how we understand it.

Think about reading a book- in the past, no external data was gathered. Today on a Kindle information is gathered on how often you read, what you read, and how long it takes you to read.
Your smart phone collects information on where you are, what you’re listening to, how often you listen to it, what apps you use, what websites you visit, and who you contact.

Combine all of this information with the vast amounts of web searches, wall posts, likes and comments on Facebook, the 400+ million tweets sent on Twitter per day and the 72 hours of video uploaded to YouTube every minute- and there you have it: BIG DATA.

  • More than likely you have heard of Wal-Mart, a company from the United States. Wal-Mart are able to take information from your previous buying habits, their stock information, social media, your mobile phone location, and external weather information and analyse this in a matter of seconds so that it may contact you with an offer via text for a barbecue cleaner- but only if your phone says your within a 3 mile radius of a Wal-Mart, that has it in stock, it’s sunny out, and you have purchased a barbecue previously. It’s a custom tailored advertisement- but it didn’t require someone sitting at a computer and looking you up. It’s automated.
  • Another example is Tesco who now has what they call Clubcard TV. Similar to Netflix, this is an online service that will allow you to watch shows and movies. The purpose is to mine data from its loyalty card program to enable brands to customize advertising based on the individuals spending patterns.

It’s quite scary how much information they are able to gather about you, and how personal the buying experience is going to become- or is becoming. It will be interesting to see how companies further use big data in order to compete.

That’s all from 4pm today! Let us know your thoughts on BIG DATA!!

7 Ways Your Business Should Be Using Linkedin

Linkedin image

1. Get a Linkedin Company Page

Linkedin was started in 2002 and has since grown to around 161 millions users, including more than 2.6 million companies, across over 200 countries. This makes Linkedin the largest professional network on the Internet, however due to it’s professional status it is often seen as the sleeping giant of social networks, but it is relevant and very useful for your company to set up a Linkedin Company Page.

Linkedin shows statisitcs about your followers for free as well as facilitating sharing of news and information to engage and attract new clients or employees.

2. Follow Your Competitors

Linkedin can be a brilliant and easy way to keep tabs on your competitors. It allows you find out who’s joining and leaving the company as well as receiving updates about any articles or news they’re sharing. This information can be beneficial in telling what direction the company is heading in.

3. Have Your Employees Spend Time Updating Their Profiles

Your employees represent your company on Linkedin and are essentially extensions of your brand, therefor it’s important that they have up-to-date profiles. Your employees profiles can appear in Google searches so it might be the first contact a potential client has with your company. Linkedin measures your progress on your profile and encourages 100% completion. The more complete a profile the more likely it is that it will appear in searches.

Additionally, a profile with a photo is 7 times more likely to be clicked into than one without.

4. Connected Employees

Encouraging your employees to connect with each other can open up a whole new realm of second-degree connections which may turn out to be valuable to your company. These trusted introductions can be a great way to connect with people you may require in the future, ie. experts or potential clients.

5. Share At The Right Time In The Right Place

Posting in the morning is best for reach, also including imagery, links and videos will attract your followers into your content. Additionally, engage your followers by asking for their thoughts, suggestions or questions on your posts.

6. Make Your Linkedin Activity Known

A Linkedin button on your website or blog is free and can be a great way to drive traffic and engagement. It also offers a great way for you to share information easily between your Linkedin and your website or blog.

7. Have a Products & Services Tab

Adding a services and products tab to your Linkedin profile is easily done and allows potential customers to see what your company offers without having to leave your profile. Of course if your potential customers are really interested more than likely they will end up visiting your website but letting them know what is it you do on Linkedin may give them further reason to research your company.

How does your business use Linkedin? Does your business use Linkedin?

For more information on how to get your business online or on how to maximise your online assets get in contact with us!

Phone: 01 4978671

Email: charlotte@4pm.ie

You can also follow us on Twitter or Facebook!

 

 

 

 

 

Irelands Internet

@Irelandinternet

Since the first commercial desktop in 1965 the world, including Ireland has come a long way. For entertainment, work, shopping and browsing for products you may buy, the internet is many peoples first stop. ITU says that in 2000 Ireland’s internet population was 20.9%. ITU’s report for 2010 paints a different picture, a whopping 65.8% of Ireland are on the internet.

 

If so many people choose to use the internet  some companies have been able to flourish and change their business models due to the use of e-commerce website. A great example is the way Ryanair have automated their whole booking process. Having said that some businesses have also held back from moving part of their business online, and you would have to wonder why when there is such an opportunity. Here are some companies who have used the internet to their advantage.

Top 25 Irish e-commerce websites

( alexa.com sep 2010)

1. Ryanair.com
2. Aer Lingus.com
3. Ebay.ie
4. Partypoker
5. o2 online
6.  Vodafone
7. Ebay.co.uk
8. Apple.com
9. Booking.com
10. Amazon.com
11. Ebay.com
12. Ticketmaster.ie
13. Meteor.ie
14. irishrail.ie
15. Three.ie
16. Littlewoodsireland.ie
17. Hotels.com
18. Lotto.ie
19. Paddypower.com
20. Zynga.com
21. Wptpoker.com
22. Goireland.com
23. Asos.com
24. Buy4now.ie
25. Ebookers.ie

Top 25 Visited sites in Ireland

(Alexa.com oct 2012)

  1. Google.ie
  2. Google.com
  3. Facebook.com
  4. Youtube.com
  5. Yahoo.com
  6. Wikipedia.org
  7. Linkedin.com
  8. Live.com
  9. Twitter.com
  10. BBC.co.uk
  11. Rte.ie
  12. Blogspot.ie
  13. Amazon.co.uk
  14. Ebay.ie
  15. Aib.ie
  16. Donedeal.ie
  17. Amazon.com
  18. Independent.ie
  19. Irishtimes.com
  20. Boards.ie
  21. dailymail.co.uk
  22. paypal.com
  23. daft.ie
  24. wordpress.com
  25. 365online.com

 

If opening up your business to new opportunities and creating new avenues for revenue,  take advantage of the large online population in Ireland and call 4pm for a free consultation.01 4978671

 

Follow 4pm on Twitter and Facebook for more news.