1. Get a Linkedin Company Page
Linkedin was started in 2002 and has since grown to around 161 millions users, including more than 2.6 million companies, across over 200 countries. This makes Linkedin the largest professional network on the Internet, however due to it’s professional status it is often seen as the sleeping giant of social networks, but it is relevant and very useful for your company to set up a Linkedin Company Page.
Linkedin shows statisitcs about your followers for free as well as facilitating sharing of news and information to engage and attract new clients or employees.
2. Follow Your Competitors
Linkedin can be a brilliant and easy way to keep tabs on your competitors. It allows you find out who’s joining and leaving the company as well as receiving updates about any articles or news they’re sharing. This information can be beneficial in telling what direction the company is heading in.
3. Have Your Employees Spend Time Updating Their Profiles
Your employees represent your company on Linkedin and are essentially extensions of your brand, therefor it’s important that they have up-to-date profiles. Your employees profiles can appear in Google searches so it might be the first contact a potential client has with your company. Linkedin measures your progress on your profile and encourages 100% completion. The more complete a profile the more likely it is that it will appear in searches.
Additionally, a profile with a photo is 7 times more likely to be clicked into than one without.
4. Connected Employees
Encouraging your employees to connect with each other can open up a whole new realm of second-degree connections which may turn out to be valuable to your company. These trusted introductions can be a great way to connect with people you may require in the future, ie. experts or potential clients.
5. Share At The Right Time In The Right Place
Posting in the morning is best for reach, also including imagery, links and videos will attract your followers into your content. Additionally, engage your followers by asking for their thoughts, suggestions or questions on your posts.
6. Make Your Linkedin Activity Known
A Linkedin button on your website or blog is free and can be a great way to drive traffic and engagement. It also offers a great way for you to share information easily between your Linkedin and your website or blog.
7. Have a Products & Services Tab
Adding a services and products tab to your Linkedin profile is easily done and allows potential customers to see what your company offers without having to leave your profile. Of course if your potential customers are really interested more than likely they will end up visiting your website but letting them know what is it you do on Linkedin may give them further reason to research your company.
How does your business use Linkedin? Does your business use Linkedin?
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