Tag Archives: Marketing

Technology Revenue

70% of Irish Software Firms Increased Turnover in 2013

These indigenous Irish technology companies increased their turnover by an average of 30% last year and many are now looking outside of Ireland for their main market, according to a survey by AIB.

The survey found that despite a strong multinational presence in Ireland, there is a scaling indigenous technology sector worth €2 billion in annual sales and employs 30,000 across the country.

AIB’s head of Technology, Media & Telecoms Banking John O’Dwyer said there is accelerator movement incorporating players like Wayra, NovaUCD, the NDRC and others are playing a considerable role in attracting talent from overseas which is vital for business owners trying to grow a business in the ICT sector.

To read the full article from Silicon Republic Click Here.

how to use linkedin

LinkedIn “Influencers” blog becomes public

The feature had up until recently been held solely for some of the larger industry giants anddownload (4) political figures, the advice and blog section of LinkedIn has now been made available for all users to share their advice, opinions and ideas. The news of this was announced in a blog post and was suggested that is to rival Twitter; giving users the potential to publicize their brand through yet another medium, without the 140 character limit.

To give an example of how “exclusive” the influencers blog, released during October 2012 examples of some of the 150 people who used it involve Richard Branson, Bill Gates and Martha Stewart. As of now, 25.000 people will be catered for with this service – a number which will grow over the years.

As of the update, LinkedIn users can follow members outside of their existing network and use the new medium to build a new group of followers. The new medium enables them to also share photos, videos and presentations via SlideShare.

The service was initially launched in October 2012 covering a total of 150 people, but now the service will cater to an initial 25,000 people and will be expanded upon over the coming months and years.

“The valuable Influencer posts and the wide range of professional content from millions of publishers that we currently aggregate on LinkedIn are powerful, but only the tip of the iceberg. Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared.” – Ryan Roslansky, head of content development at LinkedIn

A large reasoning for making the influencer’s blog public was to attract a new, teenage, audience.

A second feature recently released by the business social network is the ability to block members from seeing your profile, posts and prevent them from messaging you. However, it is important to take into account other ways of hindering unwanted contact such as changing your security settings and disconnecting from people.

Apps

European app market ‘can create 4.8 million jobs’

In a report launched in Brussels by EU commission vice president Neele Kroes, the App top-apps-1920Market in Europe has the ability to generate around 4.8 million jobs within the next 5 years. In 2013, we saw the app market generate 17.5 billion euro and this is expected to rise to 63 billion by 2018. With the app market rising, coding seems to be becoming a very important life skill.

Attending the launch of this report was peter Vesterbacka, CMO of Rovio, the developer of Angry Birds. Vesterbacka spoke on the challenges of developing a healthy “app economy” in Europe and declared Angry Birds to be the “biggest digital brand ever”. He also mentioned a scheme to teach children how to code with the “Angry Birds Playground” educational programme.

The EurApp report is based on a study conducted over the course of a year by the Inishgt Centre for Data Analytics and NUI Galway .The study was in association with Gigaom Research and was conducted by John Breslin.

Only 6 billion euro of the above revenue was actually generated from app sales, spending within the apps and advertisement. The bulk of the revenue, came from contract labour.

To give an insight of the earning power of apps, Flappy Bird, a game which was released to app stores briefly this month, generated 50,000 euro in revenue per day for advertisement.

“We all know there’s been a huge growth in apps but the actual revenue numbers in terms of jobs, app sales and contract development work are very encouraging,” – Vesterbacka

What is your opinion on the future of the app market? Let us know @4pm!

facebook-ads2

Ads on peoples Facebook “News Feed” are proven to be 51 times more likely to be clicked than display ads

Wolfgang Digital, a company of self-proclaimed Digital Marketing “Nerds”, recently carried out a study which examined the click through rate (or CTR) of the variety ad-types on Facebook, The study has proven that the number of clicks on ads that appear on a user’s newsfeed is significantly higher than ads elsewhere and thus receive a higher level of engagement

Over a seven month campaign, beginning in June 2013 and ending in January 2014, the Wolfgang Digital team analysed three million Facebook Impressions through 24/7 campaign. In doing so, Wolfgang Digital successfully determined that the average CTR for a facebook display ad (those which appear on the right hand side of the screen, beside the friends list), was 0.4pc,which is around half the average CTR for display ads across the net.

Ads in users news feeds however, were shown to hold a CTR of 2.09 PTC making them 51 times more likely to be clicked on than facebook display ads. The tremendous CTR of News Feed Ads is close to the CTR seen in ads by Google AdWords

There are roughly 2.4 million people across Ireland alone, who use Facebook. However, despite the massive user base, ads on Facebook often don’t receive the desired attention. Wolfgang’s figures are similar to those concluded by a study from AdRoll, stating news feed ads were 49 times more likely to generate clicks than display ads.

twitter

Self-Twitterising

Twitter has opened its self-serve advertising platform for small and medium-sized businesses in the UK, Ireland and Canada.

Twitter advertising will allow businesses to amplify their presence on Twitter. The US has seen thousands businesses using the service as a way to connect with people in their local communities and beyond.

The service allows for businesses to use Promoted Accounts to build followers who can then act as advocates for the business.

Twitter product manager Ravi Narasimhan explained “You’re in control of your ads, the audience you want to reach, and of course your budget.”

“Best of all, you will only be charged when people follow your Promoted Account or retweet, reply, favourite or click on your Promoted Tweets. You are never charged for your organic Twitter activity,” he said.

Twitter has been used as an effective marketing tool when used correctly and been able to target your tweets could prove to be a useful tool in enhancing your businesses reach.

Let us at 4pm hear what you think!