Tag Archives: Marketing

Big Data- it’s taking over!

Technology Tips

Companies are consistently confronted with change, and one of the key aspects of a successful company is their ability to adapt to change and embrace it. One of the biggest factors effecting companies in this generation is technology- for example the introduction of the internet. The last buzzword in the world of technology was ‘mobile’. Everything was going mobile whether it was a phone, computer, PlayStation etc. The latest buzz word is ‘Big data’ and this is a massive one that’s going to be a game changer. Big Data is our next frontier for innovation, but what is it? Big Data can be difficult to pin-point a definition for but it’s basically our ability to collect and analyse the enormous amounts of data we are generating in the world. Our ability to extract such vast amounts of information is transforming the way we look at the world and how we understand it.

Think about reading a book- in the past, no external data was gathered. Today on a Kindle information is gathered on how often you read, what you read, and how long it takes you to read.
Your smart phone collects information on where you are, what you’re listening to, how often you listen to it, what apps you use, what websites you visit, and who you contact.

Combine all of this information with the vast amounts of web searches, wall posts, likes and comments on Facebook, the 400+ million tweets sent on Twitter per day and the 72 hours of video uploaded to YouTube every minute- and there you have it: BIG DATA.

  • More than likely you have heard of Wal-Mart, a company from the United States. Wal-Mart are able to take information from your previous buying habits, their stock information, social media, your mobile phone location, and external weather information and analyse this in a matter of seconds so that it may contact you with an offer via text for a barbecue cleaner- but only if your phone says your within a 3 mile radius of a Wal-Mart, that has it in stock, it’s sunny out, and you have purchased a barbecue previously. It’s a custom tailored advertisement- but it didn’t require someone sitting at a computer and looking you up. It’s automated.
  • Another example is Tesco who now has what they call Clubcard TV. Similar to Netflix, this is an online service that will allow you to watch shows and movies. The purpose is to mine data from its loyalty card program to enable brands to customize advertising based on the individuals spending patterns.

It’s quite scary how much information they are able to gather about you, and how personal the buying experience is going to become- or is becoming. It will be interesting to see how companies further use big data in order to compete.

That’s all from 4pm today! Let us know your thoughts on BIG DATA!!

Americas next “DOG” Model

With the economy the way it is nowadays, we all like to treat ourselves to something special every now and again. I know I love nothing but a new set of clothes.

I’ve often wondered though if we show signs of animalistic behaviour once in a while, do animals show signs of human behaviour? I mean we’ve all seen the countless home videos of cats and dogs “talking” but what if they went one step further and actually started DRESSING like us too! Seems a tad bit crazy if you ask me!

Apparently not for some people! We’d like to introduce you to the biggest name in dog modelling today, Menswear Dog! Unfortunately he wasn’t available for an interview as he has numerous “pet conferences” and “toto shoots” on his agenda! However he did send us a couple of his own private collection along with a short note about himself!

Quote ” Hi lady’s and tramps, I’m a 3 year old Shiba Inu living in NYC with a panache for all things style. My interests include never washing my selvage denim, lurking around Soho for someone to notice my steez, and sniffing around the finest neighbourhoods known to dogkind!”

He also asked for us to promote his Instagram, where you can see all the latest styles and trends. You can see more of him by searching: mensweardog

I guess it’s true when people say, every dog has his day!

Remember to check out our blog every Friday for the latest in weird and wacky news from around the world. Thanks for reading!

10 New Years Resolutions For SME’s


new years resolutions

1) Learn to delegate and do more of it

There are so many things to do when you’re running a small business, it’s easy to delude ourselves that we need to do all of them. Delegation is the key to a healthy work-life balance.

2) Promote your business regularly and consistently.

Too often the task of promoting a small business slips to the bottom of the to-do list in the press of urgent tasks. If you want to attract new customers, you have to make promotion a priority. Make a New Year’s resolution to create a marketing campaign and complement this with a stylish and functional website.

3) Make business planning a weekly event.

Planning is vital if you want a healthy, growing business. This  lets you take stock of what worked and what didn’t work, and helps you set new directions or adjust old goals. Not only will this help you avoid costly mistakes and stay on track, but you’ll feel more focused and relaxed.

4) Learn something new.

Learning something new will add to your skills and add a new dimension of interest to your life – another important part of achieving a healthy work-life balance.

5) Join a new business organization or networking group.

There’s nothing like talking to other business people for sparking new ideas, refining old ones, and making contacts. Integrating social media and forums to your website will streamline such activity.

6) Put time for you on your calendar.

All work and no play is a recipe for mental and physical disaster. So if you have trouble freeing up time to do the things you enjoy, write time regularly into your schedule to “meet with yourself” and stick to that commitment. If you won’t invest in yourself, who will?

8) Set realistic goals.

Goal setting is a valuable exercise – if the goals lead to success rather than distress. Make a New Year’s resolution that the goals you set will be goals that are achievable, rather than unrealistic pipe dreams that are so far out of reach they only lead to frustration.

 9) Drop what’s not working for you and move on.

All products aren’t going to be super sellers, all sales methods aren’t going to work for everyone, and all suppliers or contractors aren’t going to be ideally suited to your business. If a technique or a product or a business relationship isn’t working for you, stop using it. Don’t invest a lot of energy into trying to make the unworkable workable. Move on. Once you find this put your efforts in promoting this online and putting into place systems that will allow you to maintain focus and maximise ROI.

10) Purchase a CRM system to streamline your operations.

Whatever your industry a CRM system is integral to the success of your customer communications and will ensure ROI. There are many out there but my advice is to choose when that is industry specific and has been tried and tested by your peers. I would recommend Acquaint CRM for all the above reasons please see our online demo.


5 New Years Resolutions Every Marketer Should Make

As the year winds to a close marketing departments across the country will be reviewing their work and analysing the effectiveness of their campaigns. Here at 4pm have compiled a list of “New Years Resolutions” that every marketer should make as he/she enters 2013.

1. Let Go - There is a creative bone inside all of us, however, too many cooks spoil the broth. It is hugely beneficial for marketers to take a step back and focus on the area in which they excel. Be honest about your capabilities and learn to take control.

2. Build a portfolio - It is important to be able to refer back to previous successful campaigns. The portfolio should be a collection of projects focused on results.

3. Bring forward solutions, not problems - The ability to identify a problem is a very worthwhile skill to have. However an even better skill is that of someone who can not only identify a problem but who has the solution to solve such problems.

4. Take risks and learn from your mistakes - the best minds have all had one thing in common, failure. Don’t be afraid to try something.

5.Participate in the industry, but be humble - participating in an industry enables you to grow and become accustomed to new ideas and practices. It is important to note however, not to take credit for ideas that are not yours. Be original, be creative and be inventive. Always remember that you never stop learning.

Here at 4pm hope that these guidelines aid in your company’s/ brands development.

Merry Christmas and have a Happy New Year :)

Christmas Marketing Tips


It really is hard to believe that Christmas Day is just 6 days from now. Not long to go until one is tucking into their turkey and ham. #yumyum

Whilst all of us are thinking of the food and presents or whatever tickles your Christmas fancy, marketers around the world are using their cunning abilities to attract our eyes to shop windows up and down the country. Here at 4pm we thought we would let you in on some tips to look out for or to utilize in your own business.

1. Get people to buy one thing – Marketers have become increasingly aware of the importance to get shoppers to buy 1 item. It doesn’t seem like much does it? This is where “shopping momentum” comes into effect. With our first purchase there is a sense of guilt attached as we invariably had to open our wallets and splash the cash, however with every following purchase that “guilt” slowly ebbs.

2. Make the most of your Signs, POS (point of sale) and Packaging – Jazz things up! Large clear font that allows for a quick read is the most effective. Use point of sale displays and signs in the store to attract the eyes of the consumer. Make sure they are at “buy level”. Remember : eye level is buy level!

3. Create a larger footfall - Work with the other retailers to promote why people should be visiting your stores. Specialized and themed events and sales are key to creating a wider consumer interest. The traditional Santa’ Grotto is always sure to bring families to your outlets by the bucket load! Also, compare your prices to those of larger retailers so you can try to persuade the consumer that you are better value for money.

4. Be Social - If you have a Facebook page, why not be creative and create a twist on an advent calendar? Post daily offers that are valid for that day only. Each day the offer’s get better and better ultimately resulting in one “mega” giveaway.

5. Do something “Buzzworthy” - Get in contact with customers via their mobile phone, through youtube and other social media sites or through an interactive experience. Interacting with customers on a face to face level is invaluable for companies and marketers.

Hopefully that short list will help in your overall marketing campaigns…….bring on the turkey and ham!!