What Exactly IS Pinterest?
Pinterest is essentially a virtual pinboard where users can ‘pin’ images, that are often linked to places of interest on the web. What makes Pinterest so popular is it’s facilitation of the discovery and easy sharing of new ideas and inspirations.
Pinterest has quickly become a phenomenon and as of March 2012 ranks as the third largest social media site in terms of site views with 104 million in 2012 with 14.9 million users. Facebook and Twitter are still towering ahead but considering Pinterest was only launched in 2010 it’s growth rate is staggering.
User’s can pin images to boards that they create, generally categorised into different themes, for example books that you love, places you’d like to visit, recipes you’d like to try out. Boards keep your images in a clean and uncluttered environment, which also helps you navigate easily around the site and your own boards.
Pinterest doesn’t have a facility to purchase products directly from the site but you can direct viewers back to the original source by attaching a URL to the image and in terms of marketing potential your images can get repinned and can spread quickly. 80% of pins are repins highlighting how viral this platform is.
How Your Business Could and Should Be Using Pinterest
1. Spend Time Setting Up Your Pinterest Account
When you set up a business Pinterest account make sure you fill in all the section, give the viewers as well as the search engines as much information you can. When writing descriptions use specific keywords to maximise your search engine friendliness. Also ensure your company logo is uploaded so users can easily and quickly identify your company. This will also help build brand awareness.
Also putting the Pinterest buttons on your website or your blog makes it easier for viewers to access your Pinterest account as well as encouraging them to them pin and share your content.
In general, spend time on pinterest, develop your boards, repin popular users in your area of business, get to know them, then they may start repinning your pins and spreading your message for you.
2. Pin Original Images
Pinning original images and linking viewers back to your blog will drive traffic to your blog. Additionally, if you’re going to pin original images make sure to include a watermark or your company logo on the image to ensure you are credited on repins.
3. Showcase Your Products
Showcase your company products on Pinterest. A good way to do this is by dividing them into product categories or target markets for example. designers or estate agents. You can also create boards like ‘Products Just In’ or ‘The Best Of’.
If you don’t sell products and are services based you can still use Pinterest to showcase your business. For example if you design websites you can upload examples of websites you’ve designed, if your a desginer, this can be a great place for your portfolio.
4. Include A Price Tag
If you want to include a price for a product you’ve pinned you can add a price tag. From this your pin will be added into the ‘gifts’ section on Pinterest. The gifts section is a virtual catalog of all gift ideas for repinning or redirection back to your website to complete the purchase.
5. Pin to Your Target Market: Your Ideal Client
See what your ideal client is pinning and repin and pin to their interests. This will grab your ideal customers’ interest as they will be more likely to come across your content and pins.
Finally…Pinterest Will Help Your SEO Efforts
Pinterest adds to your SEO efforts by creating quality backlinks to your blog or website when you or users link your sites. Also by ensuring your boards are described properly and keyword rich will help viewers find your content and your company. You can also share your pins through Facebook and Twitter exposing your content to more viewers and increasing the likelihood of viewers clinking through to your actual website. Additionally, as this backlinks increase traffic to your website or blog this will improve your search engine ranking.
An entire book could be written (and probably has) about how Pinterest could be used to benefit your business but for now we’ll leave it here.
Have you started using Pinterest? If so how is it going? What kind of things are you trying out? Let us know in the comments section below!
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