Almost 90% of small businesses are currently using mobile devices and apps. Businesses can now utilise mobile to increase productivity as well as run their business. There are many benefits to mobile, one of the main and important ones being that you can work on the go or have the ability to communicate to others through voice, text (sms and email) and even through visuals (eg. Facetime and Skype).
This multi-functional device can be ideal for employees on the go, for client relations, by cutting down response times, to managing social medias, by downloading social apps such as Facebook and Twitter. Not using a mobile device, be that a smart phone or a tablet can, in this day and age, significantly reduce your opportunities to connect with and communication to your customers as well as other employees.
Many Apps have been developed to assist and streamline the day to day running of a business, from Apps that enable networking such as Bump, which allows users to transfer business cards, images and files by ‘bumping’ smart phones together to expense management Apps such as Expensify.
In terms of collaboration, the Google Drive suite allows gmail users to share and view their documents, be they in progress or otherwise. This Drive offers a multitude of documents, regular word files, powerpoint presentation format, excel, basically it’s an Internet version of the Microsoft Office Suite. Another essential App used by many businesses is Dropbox, allowing synchronisation of files and documents across multiple devices.
Another handy little App is Evernote, which allows users to document their ideas. Users can save ideas, images and audio before they forget them .
Mobile is proving itself to be a viable business tool with well over half of small business owners that have invested in mobile seeing a positive return which was either on target or has exceeded their expectations.
More and more apps are being developed daily and with mobile users rising significantly in the past few years, its now more vital than ever that businesses know how to operate and utilise this medium effectively. In fact as users on on the rise, it may eventually dominate the way we do business all together. Make sure to keep an eye on these Apps and mobile technology, you can be sure your competitors are!