Tag Archives: online marketing

Technology Revenue

70% of Irish Software Firms Increased Turnover in 2013

These indigenous Irish technology companies increased their turnover by an average of 30% last year and many are now looking outside of Ireland for their main market, according to a survey by AIB.

The survey found that despite a strong multinational presence in Ireland, there is a scaling indigenous technology sector worth €2 billion in annual sales and employs 30,000 across the country.

AIB’s head of Technology, Media & Telecoms Banking John O’Dwyer said there is accelerator movement incorporating players like Wayra, NovaUCD, the NDRC and others are playing a considerable role in attracting talent from overseas which is vital for business owners trying to grow a business in the ICT sector.

To read the full article from Silicon Republic Click Here.

how to use linkedin

LinkedIn “Influencers” blog becomes public

The feature had up until recently been held solely for some of the larger industry giants anddownload (4) political figures, the advice and blog section of LinkedIn has now been made available for all users to share their advice, opinions and ideas. The news of this was announced in a blog post and was suggested that is to rival Twitter; giving users the potential to publicize their brand through yet another medium, without the 140 character limit.

To give an example of how “exclusive” the influencers blog, released during October 2012 examples of some of the 150 people who used it involve Richard Branson, Bill Gates and Martha Stewart. As of now, 25.000 people will be catered for with this service – a number which will grow over the years.

As of the update, LinkedIn users can follow members outside of their existing network and use the new medium to build a new group of followers. The new medium enables them to also share photos, videos and presentations via SlideShare.

The service was initially launched in October 2012 covering a total of 150 people, but now the service will cater to an initial 25,000 people and will be expanded upon over the coming months and years.

“The valuable Influencer posts and the wide range of professional content from millions of publishers that we currently aggregate on LinkedIn are powerful, but only the tip of the iceberg. Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared.” – Ryan Roslansky, head of content development at LinkedIn

A large reasoning for making the influencer’s blog public was to attract a new, teenage, audience.

A second feature recently released by the business social network is the ability to block members from seeing your profile, posts and prevent them from messaging you. However, it is important to take into account other ways of hindering unwanted contact such as changing your security settings and disconnecting from people.

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Amazon’s Latest Idea: Shipping your goods, before you know you want them!

Amazon knows what you want. So well in fact, that they intend todownload start shipping before you even place your order. In December 2013, the Seattle-based retailer took out a patent on the idea of shipping out goods before an order has even been placed. Items will be shipped based on previous orders, viewing history and other factors.

The idea is to remove the fear of important deliveries arriving late due to being shipped from a distance, encouraging online shopping; specifically from Amazon whilst also discouraging them from visiting physical stores.

This new formula for predicting orders to be placed could significantly reduce delivery time and greatly increase customer satisfaction. In the patent document for this formula, Amazon speaks of the delay between buying and receiving an item online and how it “may dissuade customers from buying items from online merchants”. The patent implies that items could wait to be shipped from the shipper’s trucks or storage hubs.

The patent shows different ways of deciding which items to be shipped to where, using factors from your wish list and search history to your returns and even how long you hover your cursor over products you view. All this is in a direct effort to cut down on delivery needs and to become the leader in a growing trend among businesses; to identify and meet consumer needs before even the consumer themselves do.

Amazon have added next day delivery recently by expanding on their warehouse network and also, in 2013, announced that they would be using unmanned drones to ship out packages in order to decrease delivery time by taking small packages directly from warehouses to the consumer’s door. In the patent, Amazon create the idea of filling out partial addresses or ZIP Codes, and using this to keep the item closer to the potential purchaser, with the rest of the label being filled out in transit.

It is unclear whether or not this new delivery tactic has or will been deployed, as no further comment  has been made, but what it does is it shows just one way which Amazon is willing to manipulate their vast knowledge of their customers in order to leap ahead of competition.

However, the algorithms is not without flaws and in times of error the patent states that customers may be given discounts, or even receive the package as a gift in order to build strong customer-client relationships.

What are your thoughts of Amazon’s latest efforts to stay ahead of the competition? Let us know @4pm

Facebook for auctioneers

Facebook for auctioneersProperty Crm

Facebook can be a great way to get free branding. It gives you a chance to promote yourself and engage customers. Potential prospects may have searched the portals and Google during the day but it is quite likely they will be using Facebook for personal use throughout the day also, why not catch them there too! Here are some 4pm tips for auctioneers using Facebook:

1. Picture

Facebook recommend that your picture is 200 px wide and a varied height. Facebook often crops the photo for you cutting out information or details making it look unprofessional. Make sure the important details are centre and safe from any cropping.

2. Information

Make sure to provide contact details,main employees to contact, opening hours, location, and description of business (not an essay all about you, a 3 line paragraph that is reader friendly)

3. Customer Service

A prospect may write a query on your wall, remember everyone can see. Answer their question and provide a number or email to contact to talk more in detail.

4. Posting

Use your Facebook as an extension of the portals to showcase your products, after all it is free. Address local events, if something is positive it may be hard for your readers to ignore. Comment on property market news. Your brand speaks through your posts for be careful!

5. Blog

If you have a blog, install the Facebook plugin, this will allow your blog to post to Facebook automatically.

6. Emailing

Include your Facebook URL in your business signature in emails.

7. URL

Get a vanity URL which will allow people to find you easily.

8. Price

Don’t comment on the price a property may have sold for, the vendor or applicant may think they might have got more or less money, they don’t want everyone knowing their business.

The above are some basic guidelines and rules for auctioneers and estate agents to get their brands social media campaign up and running. 4pm’s advice is to write a post and leave it for five minutes before posting, some things sound great when you’re writing them but after a second look there’s often a word change. If something sounds controversial is probably is, so don’t write it on your business page, keep it for your personal account. Read our Blog for more top tips.

 

 

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Phone: 01 4978671

Email: charlotte@4pm.ie

Recycling in Recessionary Time

Given the current financial restraints that we face today  embarking  on a new challenge can be quite daunting. Any new business venture is going to have some element of risk and uncertainty associated with it. Siopaella based in the heart of Dublin’s temple bar has proven that with drive, determination and a good business model you can make any new venture successful.

What makes this business venture so successful?. While the concept of swapping old clothes has been around for some time the geographical location of this shop makes it more appealing to potential customers. Having somewhere to bring your old tired clothes, give them a new loving home and potentially make a few euro all in the one transaction can be  very appealing. Who doesn’t like the idea of bringing in a pair of old jeans and walking out with a Chanel bag. Every womans dream right? Utilizing this concept has proven to be successful for Siopaella. Operating a business in recessionary times can be something that can be fun, enjoyable and successful.

 

Here at 4pm we try and cater for people who have a variety of budgets with varying requirements. 4pm can take the hassle out of designing your website for you and we will also facilitate your online marketing needs. Just like swapping your old clothes for something new and exciting, why not let the team here at 4pm help you update your website and swap it for something more new and modern. Feel free to call us on 014978671 for a consultation and let us help you promote your business successfully in recessionary times.

charlotte@4pm.ie