Tag Archives: social media

how to use linkedin

LinkedIn “Influencers” blog becomes public

The feature had up until recently been held solely for some of the larger industry giants anddownload (4) political figures, the advice and blog section of LinkedIn has now been made available for all users to share their advice, opinions and ideas. The news of this was announced in a blog post and was suggested that is to rival Twitter; giving users the potential to publicize their brand through yet another medium, without the 140 character limit.

To give an example of how “exclusive” the influencers blog, released during October 2012 examples of some of the 150 people who used it involve Richard Branson, Bill Gates and Martha Stewart. As of now, 25.000 people will be catered for with this service – a number which will grow over the years.

As of the update, LinkedIn users can follow members outside of their existing network and use the new medium to build a new group of followers. The new medium enables them to also share photos, videos and presentations via SlideShare.

The service was initially launched in October 2012 covering a total of 150 people, but now the service will cater to an initial 25,000 people and will be expanded upon over the coming months and years.

“The valuable Influencer posts and the wide range of professional content from millions of publishers that we currently aggregate on LinkedIn are powerful, but only the tip of the iceberg. Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared.” – Ryan Roslansky, head of content development at LinkedIn

A large reasoning for making the influencer’s blog public was to attract a new, teenage, audience.

A second feature recently released by the business social network is the ability to block members from seeing your profile, posts and prevent them from messaging you. However, it is important to take into account other ways of hindering unwanted contact such as changing your security settings and disconnecting from people.

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YouTube to audit videos in order to reduce “fake views”

Despite YouTube visitors watching over six billion hours of videos each and every month 540_293_resize_20121201_01cfce6fefe207658e3e8e9717410211_jpg (1)split between over 800 million users, not all eyes are “real”.  Many users purchase fake views which YouTube have said they intend to periodically check up on, validating views on videos to remove the frauds as not to deceive users.

“When some bad actors try to game the system by artificially inflating view counts, they’re not just misleading fans about the popularity of a video, they’re undermining one of YouTube’s most important and unique qualities,” Commented YouTube software engineer Philipp Pfeiffenberger. “While in the past we would scan views for spam immediately after they occurred, starting today we will periodically validate the video’s view count.”

“If you’re considering paying someone to increase your view count, you may want to think again. You probably won’t get what you paid for,” stated the blog post

“Views generated by some third-party businesses and services will not be counted on YouTube, and can lead to disciplinary action against your account, including removing your video or suspending your account.” In short, it is described as cheating and unnessacary.

Although initially established as a video sharing website, YouTube is now considered a search engine, and is currently the second most frequently visited search engine in the world, shadowing  behind Google.

twitter

Self-Twitterising

Twitter has opened its self-serve advertising platform for small and medium-sized businesses in the UK, Ireland and Canada.

Twitter advertising will allow businesses to amplify their presence on Twitter. The US has seen thousands businesses using the service as a way to connect with people in their local communities and beyond.

The service allows for businesses to use Promoted Accounts to build followers who can then act as advocates for the business.

Twitter product manager Ravi Narasimhan explained “You’re in control of your ads, the audience you want to reach, and of course your budget.”

“Best of all, you will only be charged when people follow your Promoted Account or retweet, reply, favourite or click on your Promoted Tweets. You are never charged for your organic Twitter activity,” he said.

Twitter has been used as an effective marketing tool when used correctly and been able to target your tweets could prove to be a useful tool in enhancing your businesses reach.

Let us at 4pm hear what you think!

Software for Estate Agents

7 steps to better Social Media Content

Be Interesting

  • If you’re sharing content that you don’t find interesting the likelihood is that your customer won’t find it interesting either.

Delve Deeper

  • When sharing information from other sources delve deeper into other sites to find contradicting information so that you can present a better informed discussion to your followers.

Spin Heads

  • Often a good article will have a poor heading, change it up and make it something that will grab the attention of your followers.

Search for Opinions

  • There are many websites out there that source together opinion leaders in different areas that you can use as a content source.

Self-Content

  • This is the part where you can show off who you are, what you do and what you can offer to customers. Be careful not to make your content all about you as too much self-content can bore your followers.

Mix it up

  • Take all the interesting information you have found and mix it with your own opinions and content.

Keep it Fresh

  • Keep a steady stream of information that can feed your followers at a consistent time period. Far too often businesses start off on Social Media with loads of great interesting posts. Then by the second week they have ran out of things to say. A Social Media strategy is an important tool to keep the content flowing.

Do you need a Social Media Strategy? Get in touch with us at 4pm and see if we can help.

Software for Estate Agents

Facebook is Learning how to Talk

Social networking giant Facebook has acquired speech recognition company Mobile Technologies for an undisclosed sum in what looks like a move to help users overcome language barriers.

Mobile Technologies develops speech recognition and machine translation technology. Its main cross-lingual communication tool is Jibbigo, which the company describes as “the world’s first speech-to-speech translator on a phone that runs online and even offline, independent from the internet.”

It’s not entirely clear what Facebook plans to do with the technology, Software for Estate Agentsrevealing little in a statement.

“Voice technology has become an increasingly important way for people to navigate mobile devices and the web, and this technology will help us evolve our products to match that evolution,” Facebook said.

“We believe this acquisition is an investment in our long-term product roadmap as we continue towards our company’s mission.”

Mobile Technologies echoed that sentiment in its own statement.

“Facebook, with its mission to make the world more open and connected, provides the perfect platform to apply our technology at a truly global scale. We look forward to continuing to develop our technology at Facebook and finding new and interesting ways to apply it to Facebook’s long-term product roadmap.”

Under the deal, much of Mobile Technologies’ staff will join Facebook at Software for Estate Agentsits headquarters in Menlo Park, California.

What do you think Facebook plans to do? Let us at 4pm hear your ideas.