Tag Archives: social media

7 Ways Your Business Should Be Using Linkedin

Linkedin image

1. Get a Linkedin Company Page

Linkedin was started in 2002 and has since grown to around 161 millions users, including more than 2.6 million companies, across over 200 countries. This makes Linkedin the largest professional network on the Internet, however due to it’s professional status it is often seen as the sleeping giant of social networks, but it is relevant and very useful for your company to set up a Linkedin Company Page.

Linkedin shows statisitcs about your followers for free as well as facilitating sharing of news and information to engage and attract new clients or employees.

2. Follow Your Competitors

Linkedin can be a brilliant and easy way to keep tabs on your competitors. It allows you find out who’s joining and leaving the company as well as receiving updates about any articles or news they’re sharing. This information can be beneficial in telling what direction the company is heading in.

3. Have Your Employees Spend Time Updating Their Profiles

Your employees represent your company on Linkedin and are essentially extensions of your brand, therefor it’s important that they have up-to-date profiles. Your employees profiles can appear in Google searches so it might be the first contact a potential client has with your company. Linkedin measures your progress on your profile and encourages 100% completion. The more complete a profile the more likely it is that it will appear in searches.

Additionally, a profile with a photo is 7 times more likely to be clicked into than one without.

4. Connected Employees

Encouraging your employees to connect with each other can open up a whole new realm of second-degree connections which may turn out to be valuable to your company. These trusted introductions can be a great way to connect with people you may require in the future, ie. experts or potential clients.

5. Share At The Right Time In The Right Place

Posting in the morning is best for reach, also including imagery, links and videos will attract your followers into your content. Additionally, engage your followers by asking for their thoughts, suggestions or questions on your posts.

6. Make Your Linkedin Activity Known

A Linkedin button on your website or blog is free and can be a great way to drive traffic and engagement. It also offers a great way for you to share information easily between your Linkedin and your website or blog.

7. Have a Products & Services Tab

Adding a services and products tab to your Linkedin profile is easily done and allows potential customers to see what your company offers without having to leave your profile. Of course if your potential customers are really interested more than likely they will end up visiting your website but letting them know what is it you do on Linkedin may give them further reason to research your company.

How does your business use Linkedin? Does your business use Linkedin?

For more information on how to get your business online or on how to maximise your online assets get in contact with us!

Phone: 01 4978671

Email: charlotte@4pm.ie

You can also follow us on Twitter or Facebook!

 

 

 

 

 

5 Ways To Grow Your Business

1. Extend and Hone

The Internet and new technologies have enabled businesses to communicate to their customers on a much larger scale than ever before. It is important to utilise these new communication tools as you can be almost guaranteed your competitors are. But it’s still important to remember the old tried and true rules; build strong relationships with your customers and develop a strong reputation for potential ones.

 

2. Network

As important as it is to socially network with potential and current customers, don’t forget to network with your peers. Sites like Linkedin can connect you with those in your industry as well as other like minded business people. Linkedin also offers referral and recommendation features with can help build credibility in addition to building your network.

 

3. Connect

It is important in today’s society to truly connect and engage with your customers. Remember, it’s a two way conversation, you can’t just talk AT your customers.

 

 

4. Listen

The Internet can provide endless amounts of customer feedback which can be extremely useful if you are prepared to facilitate and listen to it. Potential channels that your business may benefit from are:

 

  • Social Medias (eg. FacebookTwitter)
  • Rating Services (eg. Yelp)
  • Discussion Forums (eg. boards.ie, create a forum venue on your own website)

5. Earn it

Earning your way is a term that generally refers to drawing in your customers and earning a customer relationship by offering them something of value, normally information. Some suggestions on how to approach this are:

 

 

 

  • Optimise


Search Engine Optimisation has become an integral part of every online business. If you don’t know how to do it, we recommend you get a pro to help you out.

 

 

  • Blog

A blog can help show a more personable side to your business that your corporate website may not be able to display. Talk about subjects that will interest people in your industry or potential customers.

 

 

  • Socialise

Display your content where your customers and readers hang out on social networks such as Facebook and Twitter.

 

 

  • Interact

Make sure your blog visitors can interact and comment on your blog so it becomes more of a social space rather than a one way conversation. Also make it easy for them to ask questions, contact you directly and privately and finally to purchase from you.

 

 

To find out more about how you can grow your business through social medias contact us on 01 4978671 or email charlotte@4pm.ie.