Ever find yourself wondering why your business should use social media? You may feel it has no relevance whatsoever but the fact of the matter is, it does. These social media sites are where your current and potential clients interact, receive news, share pictures etc. so it is important that you are present on these platforms. Social media helps you manage your online reputation, you have the ability to monitor what other people and websites are saying about your company. So if there are any problems you can fix them quickly. Being present on these social platforms means you can begin building relationships with your clients by answering any queries they have in a professional and honest manner. The knowledge that their questions and queries can be answered simply online gives customers a lot of reassurance.
One of the main reasons for using social media is to drive traffic to your website and make people aware of your company. For example let’s say you have invested quite a chunk in developing your website, if you’re not doing everything in your power to entice people onto it then you’ve wasted your money. Or maybe you’re not happy with your current website? By giving us a call here at 4pm we can discuss your company and develop a website that you can be proud of. Therefore you can be confident when linking your social media to your website. By linking I mean maybe directing your clients to a new product/service your company has to offer, to relevant industry news on your website etc.
Another thing we must remember is the fact that people have less money these days so when they are looking to purchase a product or service then they want to make sure they know everything there is to know about it. Therefore the customer will go online and begin researching the company they hope to buy from. This usually begins with popping the company name and product or service into Google and waiting to see what appears. Personally when I’m doing my research if I can’t find much info about a company I begin to get weary. Therefore it is crucial that your company has a strong online presence. By simply being active on numerous social media sites makes you a lot more present on the World Wide Web. Basically social media allows your company to be a lot more accessible and an accessible company makes for a trustworthy company.
So remember 60% of the buying cycle is in fact over before the customer comes calling to you. By having a social media presence this will put you at the forefront of your competitors. So the message is clear… businesses use social media and they value it so social media has a value for you also.