Tag Archives: Twitter

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Self-Twitterising

Twitter has opened its self-serve advertising platform for small and medium-sized businesses in the UK, Ireland and Canada.

Twitter advertising will allow businesses to amplify their presence on Twitter. The US has seen thousands businesses using the service as a way to connect with people in their local communities and beyond.

The service allows for businesses to use Promoted Accounts to build followers who can then act as advocates for the business.

Twitter product manager Ravi Narasimhan explained “You’re in control of your ads, the audience you want to reach, and of course your budget.”

“Best of all, you will only be charged when people follow your Promoted Account or retweet, reply, favourite or click on your Promoted Tweets. You are never charged for your organic Twitter activity,” he said.

Twitter has been used as an effective marketing tool when used correctly and been able to target your tweets could prove to be a useful tool in enhancing your businesses reach.

Let us at 4pm hear what you think!

New Gmail Inbox

 

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These days everyone is using Gmail. It really is quite handy, as a Google account holder you are not restricted to just the mail function you can also write documents, create lists and even design presentations.

The only disadvantage Gmail has had so far was the lack of organisation of the individual emails. But wait what about the Priority Inbox. For those of you who weren’t aware of this function the Priority Inbox subdivides all the incoming emails into three categories, the most important, middle and bottom section. In order to sort your messages to the different sections it tries to analyse them. It does this by looking at how often you opened and replied to emails from certain contacts.

The new Inbox has basically the same concept. However it subdivides all your messages into several categories, Primary (messages from real people), Promotions (advertisements), Social (Twitter and facebook), Updates (certain notifications, bills), and Forums (mailing lists like from mailchimp). Each individual section shows, how many unread messages are in it.
Basically this concept is way easier than the priority box, as it doesn’t try to find out which messages are more important to you.

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This update will be available for all Gmail customers within the next few weeks and it also includes a version for Android and iOS apps.

What are your thoughts? Do you think this will be a useful update?
4pm hope your Monday wasn’t too tough!

Information tracking gone too far?

Every one of us shares much more information than we are actually aware of. You may have already noticed that Amazon always has advertisements which match your previous purchases. But Amazon is not the only one; here are a few examples of Information tracking that you may not be aware of:

1) Facebook for example analysed the users’ behaviour which allows them to personalise the advertisements even more. After the revolt of many Facebook users, the famous social media site tried to get more transparent about its advertising methods. You now have the option to change these settings and opt out.

2) A recent study of the University of Cambridge shows that liking Software for Estate Agentsthings on Facebook is not as harmless as we think. By liking topics like brands or television series researchers are able to find out information about you like your religion, sexual orientation or political learning. With youarewhatyoulike.com you can find out what others can find out about you.

3) Twitter also tries to get as much information as possible out of us. They have started to work together with the leading advertising company WPP (Wire and Plastic Products plc) to monitor consumer behaviour.

4) Even shops have started to take advantage of the information they could get about their customers.
By using their WiFi network shops are able to track their customers phones and create a so called heatmap. This map enables them to analyse in which section of the store consumers go and how long they stay there.

5) But sometimes this information tracking can go terribly wrong for some companies as Qantas discovered not so long ago. Their stewards got real-time, data tracking I-Pads to be well informed about frequent flyers in order to cater for them specifically. Unfortunately this backfired as the passengers were crept out about how much the flight attendants knew about them. Qantas admitted that their staff would need some more training, so the people on board won’t feel uncomfortable anymore.

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It’s quite worrying what companies can find out about us isn’t it? Let us know your thoughts on this topic! That’s all for now, enjoy the weekend!

Big Data- it’s taking over!

Technology Tips

Companies are consistently confronted with change, and one of the key aspects of a successful company is their ability to adapt to change and embrace it. One of the biggest factors effecting companies in this generation is technology- for example the introduction of the internet. The last buzzword in the world of technology was ‘mobile’. Everything was going mobile whether it was a phone, computer, PlayStation etc. The latest buzz word is ‘Big data’ and this is a massive one that’s going to be a game changer. Big Data is our next frontier for innovation, but what is it? Big Data can be difficult to pin-point a definition for but it’s basically our ability to collect and analyse the enormous amounts of data we are generating in the world. Our ability to extract such vast amounts of information is transforming the way we look at the world and how we understand it.

Think about reading a book- in the past, no external data was gathered. Today on a Kindle information is gathered on how often you read, what you read, and how long it takes you to read.
Your smart phone collects information on where you are, what you’re listening to, how often you listen to it, what apps you use, what websites you visit, and who you contact.

Combine all of this information with the vast amounts of web searches, wall posts, likes and comments on Facebook, the 400+ million tweets sent on Twitter per day and the 72 hours of video uploaded to YouTube every minute- and there you have it: BIG DATA.

  • More than likely you have heard of Wal-Mart, a company from the United States. Wal-Mart are able to take information from your previous buying habits, their stock information, social media, your mobile phone location, and external weather information and analyse this in a matter of seconds so that it may contact you with an offer via text for a barbecue cleaner- but only if your phone says your within a 3 mile radius of a Wal-Mart, that has it in stock, it’s sunny out, and you have purchased a barbecue previously. It’s a custom tailored advertisement- but it didn’t require someone sitting at a computer and looking you up. It’s automated.
  • Another example is Tesco who now has what they call Clubcard TV. Similar to Netflix, this is an online service that will allow you to watch shows and movies. The purpose is to mine data from its loyalty card program to enable brands to customize advertising based on the individuals spending patterns.

It’s quite scary how much information they are able to gather about you, and how personal the buying experience is going to become- or is becoming. It will be interesting to see how companies further use big data in order to compete.

That’s all from 4pm today! Let us know your thoughts on BIG DATA!!

The Power of Social Media

Twitter, like Facebook, is a great tool to share opinions, be it broadcasting companies special offers or simply just sharing news. But what if the wrong information gets tweeted accidently or even worse…on purpose? Even if you delete the wrong tweet as soon as you realise, you need to remember that it is still out there and maybe even re-tweeted by others.

The speed at which information spreads is so much quicker than it used to be, and Twitter is such a big part of that,” explained social media expert Krista Neher.
A couple of days ago, the Associated Press Twitter account got hacked. The hackers tweeted about an explosion at the White House. This information was then shared more than 3,000 times before Twitter intervened and took the account offline. As a result Twitters stocks plunged and will need a while to recover.

 

Another example of how powerful incorrect tweets can be is clear when we look back to  August 2012 when a journalist from Italy created a fake Twitter account for a member of Russia’s government. He wrote about the death of the Syrian president which caused immediately instabilities in the oil markets.
And more recently, the case of the missing Brown University student who was suspected to be responsible for the bomb attack in Boston was all over social media networks. Even though it hadn’t been approved by authorities yet many people believed the tweet almost immediately.

 

 

Tweets like these, as well as posts on Facebook or entries in blogs have the power to give somebody a bad reputation, end careers and even cause diplomatic strains. On these social media networks it doesn’t matter if the news is real or fake, if somebody shared the information it will be spread instantly. An additional tweet may limit the damage but then again it might not get the same attention as the first.
So 4pm leave you with these wise words today, be more careful what you re-tweet or share as you never know what the consequences may be! Too extreme? What are your thoughts on the influence of social media?