Tag Archives: video

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YouTube to audit videos in order to reduce “fake views”

Despite YouTube visitors watching over six billion hours of videos each and every month 540_293_resize_20121201_01cfce6fefe207658e3e8e9717410211_jpg (1)split between over 800 million users, not all eyes are “real”.  Many users purchase fake views which YouTube have said they intend to periodically check up on, validating views on videos to remove the frauds as not to deceive users.

“When some bad actors try to game the system by artificially inflating view counts, they’re not just misleading fans about the popularity of a video, they’re undermining one of YouTube’s most important and unique qualities,” Commented YouTube software engineer Philipp Pfeiffenberger. “While in the past we would scan views for spam immediately after they occurred, starting today we will periodically validate the video’s view count.”

“If you’re considering paying someone to increase your view count, you may want to think again. You probably won’t get what you paid for,” stated the blog post

“Views generated by some third-party businesses and services will not be counted on YouTube, and can lead to disciplinary action against your account, including removing your video or suspending your account.” In short, it is described as cheating and unnessacary.

Although initially established as a video sharing website, YouTube is now considered a search engine, and is currently the second most frequently visited search engine in the world, shadowing  behind Google.

New video sharing element on Instagram

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Kevin Systrom, the co-founder of Instagram, announced during Facebook`s media event last Friday(21/06) that the service will from now on also feature a video sharing element. He said the new service would include everything their fans know and love about Instagram, but it moves.
To explain this step he said that in order to capture the world`s beautiful moments, a picture is often not sufficient. Since Friday the social media now includes a video camera icon on the capture screen.

Even though the new service does not have the same looping feature as Vine, you can still record videos in installments. Furthermore, there are 13 different filter effects available. Pretty cool eh? 4pm would like to hear your thoughts on Instagrams new feature?

 

7 Ways Your Business Should Be Using Linkedin

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1. Get a Linkedin Company Page

Linkedin was started in 2002 and has since grown to around 161 millions users, including more than 2.6 million companies, across over 200 countries. This makes Linkedin the largest professional network on the Internet, however due to it’s professional status it is often seen as the sleeping giant of social networks, but it is relevant and very useful for your company to set up a Linkedin Company Page.

Linkedin shows statisitcs about your followers for free as well as facilitating sharing of news and information to engage and attract new clients or employees.

2. Follow Your Competitors

Linkedin can be a brilliant and easy way to keep tabs on your competitors. It allows you find out who’s joining and leaving the company as well as receiving updates about any articles or news they’re sharing. This information can be beneficial in telling what direction the company is heading in.

3. Have Your Employees Spend Time Updating Their Profiles

Your employees represent your company on Linkedin and are essentially extensions of your brand, therefor it’s important that they have up-to-date profiles. Your employees profiles can appear in Google searches so it might be the first contact a potential client has with your company. Linkedin measures your progress on your profile and encourages 100% completion. The more complete a profile the more likely it is that it will appear in searches.

Additionally, a profile with a photo is 7 times more likely to be clicked into than one without.

4. Connected Employees

Encouraging your employees to connect with each other can open up a whole new realm of second-degree connections which may turn out to be valuable to your company. These trusted introductions can be a great way to connect with people you may require in the future, ie. experts or potential clients.

5. Share At The Right Time In The Right Place

Posting in the morning is best for reach, also including imagery, links and videos will attract your followers into your content. Additionally, engage your followers by asking for their thoughts, suggestions or questions on your posts.

6. Make Your Linkedin Activity Known

A Linkedin button on your website or blog is free and can be a great way to drive traffic and engagement. It also offers a great way for you to share information easily between your Linkedin and your website or blog.

7. Have a Products & Services Tab

Adding a services and products tab to your Linkedin profile is easily done and allows potential customers to see what your company offers without having to leave your profile. Of course if your potential customers are really interested more than likely they will end up visiting your website but letting them know what is it you do on Linkedin may give them further reason to research your company.

How does your business use Linkedin? Does your business use Linkedin?

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