Tag Archives: Web design

Irish House Prices Ricing

Irish Property Market on the Rise

According to figures released by the Central Statistics Office house prices across Ireland rose by an average of 8.1% in the year to February. The latest statistics show that on average house prices have been rising steadily for nine consecutive months and that the average national price rise is the strongest that it has been since before the crash in June 2007. These figures give strength to the belief that the recovery of the Irish housing market is well under-way.

Irish House Prices Rise 2014 Graph

Outside of Dublin house prices across the country rose by 0.9% during the month of February and were up by 4.2% compared with the same month last year. However, the value of property in the capital fell by 0.6% compared to the previous month of January. However, house prices in Dublin still managed to be 13.3% higher than they were in February 2013, making the overall picture a positive one despite this small setback. Equally the progressively rising prices across the rest of the country offer more than a little compensation for an under-performing Dublin.

To read the Full Report Click Here!

Technology Revenue

70% of Irish Software Firms Increased Turnover in 2013

These indigenous Irish technology companies increased their turnover by an average of 30% last year and many are now looking outside of Ireland for their main market, according to a survey by AIB.

The survey found that despite a strong multinational presence in Ireland, there is a scaling indigenous technology sector worth €2 billion in annual sales and employs 30,000 across the country.

AIB’s head of Technology, Media & Telecoms Banking John O’Dwyer said there is accelerator movement incorporating players like Wayra, NovaUCD, the NDRC and others are playing a considerable role in attracting talent from overseas which is vital for business owners trying to grow a business in the ICT sector.

To read the full article from Silicon Republic Click Here.

How To Improve Your Website With 10 Simple Tips

Have you recently designed a new website or had someone do it for you? Do you find your website still isn’t getting the desired traffic? 4pm have a few tips on how you can improve your website in order to make it worth its investment.

1. Speed up your websiteSoftware for Estate Agents

The tricky thing about the speed of a website is that people only notice it when it’s absent, however it is a very important point to consider.

2. Clean up your menu:

A clean navigation is important to find things with ease and makes a visit to your site a more pleasant experience to your site visitors.

3. Make your site mobile-friendly:     Software for Estate Agents

With more and more people having smart phones, make sure your website is mobile optimized so you don’t drive away any potential customers.

4. Use suitable colours:

Colours have a big impact on your readers, so think twice before you go for a very flashy shade. Keep in mind what the colours mean, colour symbolism can make a difference.

5. Keep your links up to date

A broken link is a horribly bad sign because it shows your site visitors that your website is not very current.

6. Add testimonials:

Don`t underestimate the value of your existing customer base and make use of it to increase your trustworthiness. Ask them to express how your company has helped them to solve their problems, fulfill their needs or save money.

7. Consider your spelling and grammar  

Software for Estate Agents

For many people spelling or grammar mistakes can be very off-putting and decrease the quality of your content. Therefore make sure you check it and correct any possible mistakes.

8. Implement calls to action on every page

Don`t forget that your website is first and foremost a tool for you to make leads and convert them into new customers; therefore every single website should motivate your site visitor to get active.

9. Make a fresh start

If your website is very old-fashioned then going back to square one could be a better option.

10. Hire a professional

A lot of people try to do it on their own, but sometimes it might be a better idea to leave it to the experts if you want to achieve some success with your online presence. Here at 4pm we would be  very happy to assist you. Contact us today for a free consultation at 014978671

Why your business NEEDS Social Media

Ever find yourself wondering why your business should use social media? You may feel it has no relevance whatsoever but the fact of the matter is, it does. These social media sites are where your current and potential clients interact, receive news, share pictures etc. so it is important that you are present on these platforms. Social media helps you manage your online reputation, you have the ability to monitor what other people and websites are saying about your company. So if there are any problems you can fix them quickly. Being present on these social platforms means you can begin building relationships with your clients by answering any queries they have in a professional and honest manner. The knowledge that their questions and queries can be answered simply online gives customers a lot of reassurance.

One of the main reasons for using social media is to drive traffic to your website and make people aware of your company. For example let’s say you have invested quite a chunk in developing your website, if you’re not doing everything in your power to entice people onto it then you’ve wasted your money. Or maybe you’re not happy with your current website? By giving us a call here at 4pm we can discuss your company and develop a website that you can be proud of. Therefore you can be confident when linking your social media to your website. By linking I mean maybe directing your clients to a new product/service your company has to offer, to relevant industry news on your website etc.

Another thing we must remember is the fact that people have less money these days so when they are looking to purchase a product or service then they want to make sure they know everything there is to know about it. Therefore the customer will go online and begin researching the company they hope to buy from. This usually begins with popping the company name and product or service into Google and waiting to see what appears. Personally when I’m doing my research if I can’t find much info about a company I begin to get weary. Therefore it is crucial that your company has a strong online presence. By simply being active on numerous social media sites makes you a lot more present on the World Wide Web. Basically social media allows your company to be a lot more accessible and an accessible company makes for a trustworthy company.

So remember 60% of the buying cycle is in fact over before the customer comes calling to you. By having a social media presence this will put you at the forefront of your competitors. So the message is clear… businesses use social media and they value it so social media has a value for you also.

Will House Swapping Take Off?


Could house swapping be the answer for people to find a new home in the recession? At the moment it seems more expensive to rent and with banks in no rush to give out second mortgages it looks like a good alternative. In the last budget stamp duties were reduced which would make the idea easier. Stamp duty is at 1% per person swapping. The swap could mean there is no renting property while you are waiting to buy another house.

House SwappingHowever getting true evaluations before the swap may come as a problem, the property register does not give exact details of the sizes and nature of deals. The register may show different valuations of houses that have been purchased by parents or come with land as part of them.

One person who is actively looking to swap is Ian Hickey with his property in Bray. Ian is looking to move to a larger house and is willing to put €80,000 plus his house in order to find his dream home for him and his family. Ian has start marketing the house himself building a brochure of the property and giving it to possible houses that he and his family may like to swap with. Ian bought the house in 1999 and has made plenty of improvements. Ian said “It was a labour of love and I am willing to do the same with a larger house.” Now Ian is married with a child he is looking for somewhere bigger. Ian estimates the house is worth around €280,000 and would be looking to add his €80,000 to that.

At 4pm we think it is a great idea with the price of rent and the bank being tight with mortgages. A house swap may be the perfect solution for a couple with the kids who have moved out, it would give them the opportunity to move to a smaller more manageable house and give them a lump sum to live a few fantasies they may have dreamed while the kids were younger!

What do we think of the idea of swapping houses? 4pm think it is a great idea but is there a hub to facilitate people coming together with the same idea. A house swapping website could really help this idea take off. A website where people could meet online, view properties, match properties to requirements and arrange viewings. The website would facilitate a niche market and really help the idea take off. Why not call one of the 4pm team for more details on the idea!


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Email: charlotte@4pm.ie

Phone: 01 5252177

Ian Hickey 086 3956429