Tag Archives: Web design

Recycling in Recessionary Time

Given the current financial restraints that we face today  embarking  on a new challenge can be quite daunting. Any new business venture is going to have some element of risk and uncertainty associated with it. Siopaella based in the heart of Dublin’s temple bar has proven that with drive, determination and a good business model you can make any new venture successful.

What makes this business venture so successful?. While the concept of swapping old clothes has been around for some time the geographical location of this shop makes it more appealing to potential customers. Having somewhere to bring your old tired clothes, give them a new loving home and potentially make a few euro all in the one transaction can be  very appealing. Who doesn’t like the idea of bringing in a pair of old jeans and walking out with a Chanel bag. Every womans dream right? Utilizing this concept has proven to be successful for Siopaella. Operating a business in recessionary times can be something that can be fun, enjoyable and successful.

 

Here at 4pm we try and cater for people who have a variety of budgets with varying requirements. 4pm can take the hassle out of designing your website for you and we will also facilitate your online marketing needs. Just like swapping your old clothes for something new and exciting, why not let the team here at 4pm help you update your website and swap it for something more new and modern. Feel free to call us on 014978671 for a consultation and let us help you promote your business successfully in recessionary times.

charlotte@4pm.ie

 

 

Top 10 eCommerce Tips

ecommerce website

 

 

At 4PM we are all about providing our customers with the means to enable their customers to find them online. There is no better way than to develop  a superior eCommerce solution and teach them practical inbound marketing tips.

 

 

 

 

 

Here are our top ten tips:

1. Stay FOCUSED: the objective of your website is to sell your products. All Digital Marketing and SEO efforts should draw your visitors to the  ultimate goal of purchasing your goods or services online. Your 4PM  Sales Consultant and Designer will assist you in asserting your objectives.
2. Your business is your CUSTOMERS .Customer service is key and the way we treat our customers both online and offline is imperative to the success of any business. Answer queries promptly and ensure your website is informative and easy to use. Maintaining good customer relations will secure new business and retain current opportunities.

 

3. Your DOMAIN should be clear and constructive. Your domain is the best description of what your website is about. Make sure it is clear and that  a visitor will be able to find your site easily, based on their preferences and your website’s message.

 

4. Make your  website ACCESSIBLE to all. Ensure browser compatibility,provide various payment methods,promote your online message  on various mobile devices and operating systems.The 4PM Design and Development team has extensive experience in web compatibility and the latest technologies.
5. LOCALISE your site. If your website statistics are showing lots of global traffic its worthwhile considering having your website available in different languages based on search terms and preferences.

 

6.Sell products you know WORK. Do not jeopardise your reputation by trying to sell obscure products that have not sold in the field online sell products that you have positive experience in promoting.

 

7. Ensure you have a excellent Search Engine Optimization(SEO) strategies. This should be discussed at the beginning of the project with your 4PM Digital Marketing specialist and the plan will be actioned at the conception stage of the project.

 

8. USE STATE OF THE ART web technologies. In  4PM‘s 10 years of experience we have developed technologies that ensure a speedy website. Its integral that you can direct your prospect quickly and smoothly to your products.We pride ourselves on the ability to develop bespoke content management systems for all online business scenarios.

 

9. HIGHLIGHT your products. Whilst it’s nice to know about the company background your visitors  are primarily interested in your products. Its essential to  showcase them in a clear manner. A solid web design and CMS system will ensure this is the case.

 

10. OPTIMISE POSITIVE FEEDBACK. You know your products are great but there is no better way to promote them than via positive reviews and referrals from current customers. Use your website as a platform to publish these.

 

Why not give us a call today for a chat about how we can get your business online and ensure a prosperous 2013  – 00353 1 525 2177.  

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Irelands Internet

@Irelandinternet

Since the first commercial desktop in 1965 the world, including Ireland has come a long way. For entertainment, work, shopping and browsing for products you may buy, the internet is many peoples first stop. ITU says that in 2000 Ireland’s internet population was 20.9%. ITU’s report for 2010 paints a different picture, a whopping 65.8% of Ireland are on the internet.

 

If so many people choose to use the internet  some companies have been able to flourish and change their business models due to the use of e-commerce website. A great example is the way Ryanair have automated their whole booking process. Having said that some businesses have also held back from moving part of their business online, and you would have to wonder why when there is such an opportunity. Here are some companies who have used the internet to their advantage.

Top 25 Irish e-commerce websites

( alexa.com sep 2010)

1. Ryanair.com
2. Aer Lingus.com
3. Ebay.ie
4. Partypoker
5. o2 online
6.  Vodafone
7. Ebay.co.uk
8. Apple.com
9. Booking.com
10. Amazon.com
11. Ebay.com
12. Ticketmaster.ie
13. Meteor.ie
14. irishrail.ie
15. Three.ie
16. Littlewoodsireland.ie
17. Hotels.com
18. Lotto.ie
19. Paddypower.com
20. Zynga.com
21. Wptpoker.com
22. Goireland.com
23. Asos.com
24. Buy4now.ie
25. Ebookers.ie

Top 25 Visited sites in Ireland

(Alexa.com oct 2012)

  1. Google.ie
  2. Google.com
  3. Facebook.com
  4. Youtube.com
  5. Yahoo.com
  6. Wikipedia.org
  7. Linkedin.com
  8. Live.com
  9. Twitter.com
  10. BBC.co.uk
  11. Rte.ie
  12. Blogspot.ie
  13. Amazon.co.uk
  14. Ebay.ie
  15. Aib.ie
  16. Donedeal.ie
  17. Amazon.com
  18. Independent.ie
  19. Irishtimes.com
  20. Boards.ie
  21. dailymail.co.uk
  22. paypal.com
  23. daft.ie
  24. wordpress.com
  25. 365online.com

 

If opening up your business to new opportunities and creating new avenues for revenue,  take advantage of the large online population in Ireland and call 4pm for a free consultation.01 4978671

 

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The launch of HTMOR’s website

19th June 2012 was the launch day for HTMOR. For those of you who aren’t familiar with this company, they are one of the biggest commercial and property agents in Ireland, making 2 billion worth of property transactions over the past three years. To name a few clients HTMOR have worked in the past, they have worked with large companies such as: eBay, D’Amico Tankers, Eirgrid, Partner Re, Price Waterhouse Coopers and Bryne Wallace.

 

HTMOR approached us, at 4pm Design, to re-vamp their website to complete their profesional approach and look. After months of hard work and graft, the website is now complete, and everything that the company hoped it would be. The staff at 4pm Design have been social media crazy on Facebook and Twitter to let everyone know that the day has arrived to show off the finished and fabulous website.

 

Speaking on working with HTMOR, our very own, Sales and Marketing Director, Charlotte Lawson and Senior Sales and Marketing Executive, Pamela Mc Weeney said: “HTMOR are a well established commercial and residential estate agent who has prided them self on professional services and they have been a pleasure to work with over the past few months”.

 

Check out the website on www.HTMOR.ie.