Tag Archives: web traffic

How To Improve Your Website With 10 Simple Tips

Have you recently designed a new website or had someone do it for you? Do you find your website still isn’t getting the desired traffic? 4pm have a few tips on how you can improve your website in order to make it worth its investment.

1. Speed up your websiteSoftware for Estate Agents

The tricky thing about the speed of a website is that people only notice it when it’s absent, however it is a very important point to consider.

2. Clean up your menu:

A clean navigation is important to find things with ease and makes a visit to your site a more pleasant experience to your site visitors.

3. Make your site mobile-friendly:     Software for Estate Agents

With more and more people having smart phones, make sure your website is mobile optimized so you don’t drive away any potential customers.

4. Use suitable colours:

Colours have a big impact on your readers, so think twice before you go for a very flashy shade. Keep in mind what the colours mean, colour symbolism can make a difference.

5. Keep your links up to date

A broken link is a horribly bad sign because it shows your site visitors that your website is not very current.

6. Add testimonials:

Don`t underestimate the value of your existing customer base and make use of it to increase your trustworthiness. Ask them to express how your company has helped them to solve their problems, fulfill their needs or save money.

7. Consider your spelling and grammar  

Software for Estate Agents

For many people spelling or grammar mistakes can be very off-putting and decrease the quality of your content. Therefore make sure you check it and correct any possible mistakes.

8. Implement calls to action on every page

Don`t forget that your website is first and foremost a tool for you to make leads and convert them into new customers; therefore every single website should motivate your site visitor to get active.

9. Make a fresh start

If your website is very old-fashioned then going back to square one could be a better option.

10. Hire a professional

A lot of people try to do it on their own, but sometimes it might be a better idea to leave it to the experts if you want to achieve some success with your online presence. Here at 4pm we would be  very happy to assist you. Contact us today for a free consultation at 014978671

Top 10 eCommerce Tips

ecommerce website



At 4PM we are all about providing our customers with the means to enable their customers to find them online. There is no better way than to develop  a superior eCommerce solution and teach them practical inbound marketing tips.






Here are our top ten tips:

1. Stay FOCUSED: the objective of your website is to sell your products. All Digital Marketing and SEO efforts should draw your visitors to the  ultimate goal of purchasing your goods or services online. Your 4PM  Sales Consultant and Designer will assist you in asserting your objectives.
2. Your business is your CUSTOMERS .Customer service is key and the way we treat our customers both online and offline is imperative to the success of any business. Answer queries promptly and ensure your website is informative and easy to use. Maintaining good customer relations will secure new business and retain current opportunities.


3. Your DOMAIN should be clear and constructive. Your domain is the best description of what your website is about. Make sure it is clear and that  a visitor will be able to find your site easily, based on their preferences and your website’s message.


4. Make your  website ACCESSIBLE to all. Ensure browser compatibility,provide various payment methods,promote your online message  on various mobile devices and operating systems.The 4PM Design and Development team has extensive experience in web compatibility and the latest technologies.
5. LOCALISE your site. If your website statistics are showing lots of global traffic its worthwhile considering having your website available in different languages based on search terms and preferences.


6.Sell products you know WORK. Do not jeopardise your reputation by trying to sell obscure products that have not sold in the field online sell products that you have positive experience in promoting.


7. Ensure you have a excellent Search Engine Optimization(SEO) strategies. This should be discussed at the beginning of the project with your 4PM Digital Marketing specialist and the plan will be actioned at the conception stage of the project.


8. USE STATE OF THE ART web technologies. In  4PM‘s 10 years of experience we have developed technologies that ensure a speedy website. Its integral that you can direct your prospect quickly and smoothly to your products.We pride ourselves on the ability to develop bespoke content management systems for all online business scenarios.


9. HIGHLIGHT your products. Whilst it’s nice to know about the company background your visitors  are primarily interested in your products. Its essential to  showcase them in a clear manner. A solid web design and CMS system will ensure this is the case.


10. OPTIMISE POSITIVE FEEDBACK. You know your products are great but there is no better way to promote them than via positive reviews and referrals from current customers. Use your website as a platform to publish these.


Why not give us a call today for a chat about how we can get your business online and ensure a prosperous 2013  – 00353 1 525 2177.  

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