Images

Curiosity takes a bite out of Mars

The Mars Rover, Curiosity, has been looking around Mars for about 3 months now. About two weeks ago it discovered an unidentified metallic object. Needless to say any particle sightings on Mars are taken very seriously, except these, as they have now been confirmed to have more than likely just fallen off Curiosity when it landed.

 

However Curiosity actually has discovered “bright particles” from Mars, but it is not yet known what these particles are, possibly small flecks of crystalline material — maybe silica. Curiosity is now taking small soil samples or bites out of Mars for further analysis which are now being assessed as “Martian material” by scientists. Curiosity’s on-board Chemical and Mineralogy (CheMin) laboratory. which uses X-ray diffraction will analyze the composition of samples. Results from these tests are expected in the coming days.

 

Even if nothing significant is discovered, the fact that we have developed technology that is capable of such an expedition is very exciting and encouraging.

 

To find out more about Curiosity you can go here.

Let us know in the comment section what you think about NASA’s latest findings, do you think there’s anything to discover on the Red planet?

 

 

NASA’s Mars Science Laboratory Curiosity rover, a mobile robot for investigating Mars’ past or present ability to sustain microbial life

Mars

 

Sample material from the fourth scoop of Martian soil collected by NASA’s Mars rover Curiosity

Sample material from the fourth scoop of Martian soil

 

 

Bright Particle in Hole Dug by Scooping of Martian Soil

Bright particle in hole dug by scooping

 

 

You can also find us on Facebook and Twitter!

Recruiting and sustaining top talent in a challenging market………….

Acquaint Crm

In the current climate its evermore challenging to motivate your team,reduce attrition and headhunt new talent. As a sales person myself I know the importance of a professional and productive office. As a manager I have realised that work environment,motivation and corporate values have never been so important.

When your Agency is recruiting first impressions are extremely important.

This does not purely relate to the office aesthetics but also to the prospective employees potential career path.Considerations will include management techniques,values and opportunity. It’s crucial at the introduction stage to outline your requirements to the recruit and make sure they match the recruits professional expectations.  Establishing this match at the onset will vastly reduce attrition and prevent any nasty surprises later on.

Any successful agent will have an established base of Client’s.This business is portable so when meeting your potential hire, walk them through your sales processes and highlight that their Client’ s will continue to get an exceptional level of customer service and that their expectations will be met and exceeded. This fact alone will motivate and encourage the Agent to join your company as ultimately Client’s follow the Agent not the Agency. When I was working as a Recruitment Consultant this issue was a concern and was a comfort when I moved to different a agency  as new business development was increasingly tough my clients’ followed my career and not my previous employers.

Finally an issue in sustaining and expanding your team can be as simple as quality training and controls. As the market improves and opportunities appear all operational controls and processes should be of paramount importance to any Estate Agent. State of the Art systems will invoke confidence in your brand to Client’s and your staff. Invest in performance standards and IT systems that will streamline your business and savior your Company’s professional integrity. I recommend Acquaint CRM and Property Drive  as they  will streamline all your marketing collateral,as brochures and promotional material can be produced through the software. Acquaint also records all financial transactions relating to your business.  In addition it will handle all your online advertising as Acquaint has a multi listing feed which includes www.myhome.ie and www.onview.ie. Your agents can send  personalised listings to potential buyers/Tenants and detailed reports to their Client’s. Property Drive is an advanced content management system  specifically for the Real Estate Profession and will manage your website’s content and integrate with Acquaint CRM so all your online marketing will be complete in one simple step.

For a free online demonstration of Acquaint please call me directly on 01 525 2177 or send me an email charlotte@4pm.ie .

Top 10 eCommerce Tips

ecommerce website

 

 

At 4PM we are all about providing our customers with the means to enable their customers to find them online. There is no better way than to develop  a superior eCommerce solution and teach them practical inbound marketing tips.

 

 

 

 

 

Here are our top ten tips:

1. Stay FOCUSED: the objective of your website is to sell your products. All Digital Marketing and SEO efforts should draw your visitors to the  ultimate goal of purchasing your goods or services online. Your 4PM  Sales Consultant and Designer will assist you in asserting your objectives.
2. Your business is your CUSTOMERS .Customer service is key and the way we treat our customers both online and offline is imperative to the success of any business. Answer queries promptly and ensure your website is informative and easy to use. Maintaining good customer relations will secure new business and retain current opportunities.

 

3. Your DOMAIN should be clear and constructive. Your domain is the best description of what your website is about. Make sure it is clear and that  a visitor will be able to find your site easily, based on their preferences and your website’s message.

 

4. Make your  website ACCESSIBLE to all. Ensure browser compatibility,provide various payment methods,promote your online message  on various mobile devices and operating systems.The 4PM Design and Development team has extensive experience in web compatibility and the latest technologies.
5. LOCALISE your site. If your website statistics are showing lots of global traffic its worthwhile considering having your website available in different languages based on search terms and preferences.

 

6.Sell products you know WORK. Do not jeopardise your reputation by trying to sell obscure products that have not sold in the field online sell products that you have positive experience in promoting.

 

7. Ensure you have a excellent Search Engine Optimization(SEO) strategies. This should be discussed at the beginning of the project with your 4PM Digital Marketing specialist and the plan will be actioned at the conception stage of the project.

 

8. USE STATE OF THE ART web technologies. In  4PM‘s 10 years of experience we have developed technologies that ensure a speedy website. Its integral that you can direct your prospect quickly and smoothly to your products.We pride ourselves on the ability to develop bespoke content management systems for all online business scenarios.

 

9. HIGHLIGHT your products. Whilst it’s nice to know about the company background your visitors  are primarily interested in your products. Its essential to  showcase them in a clear manner. A solid web design and CMS system will ensure this is the case.

 

10. OPTIMISE POSITIVE FEEDBACK. You know your products are great but there is no better way to promote them than via positive reviews and referrals from current customers. Use your website as a platform to publish these.

 

Why not give us a call today for a chat about how we can get your business online and ensure a prosperous 2013  – 00353 1 525 2177.  

Follow us on Facebook and Twitter

Irelands Internet

@Irelandinternet

Since the first commercial desktop in 1965 the world, including Ireland has come a long way. For entertainment, work, shopping and browsing for products you may buy, the internet is many peoples first stop. ITU says that in 2000 Ireland’s internet population was 20.9%. ITU’s report for 2010 paints a different picture, a whopping 65.8% of Ireland are on the internet.

 

If so many people choose to use the internet  some companies have been able to flourish and change their business models due to the use of e-commerce website. A great example is the way Ryanair have automated their whole booking process. Having said that some businesses have also held back from moving part of their business online, and you would have to wonder why when there is such an opportunity. Here are some companies who have used the internet to their advantage.

Top 25 Irish e-commerce websites

( alexa.com sep 2010)

1. Ryanair.com
2. Aer Lingus.com
3. Ebay.ie
4. Partypoker
5. o2 online
6.  Vodafone
7. Ebay.co.uk
8. Apple.com
9. Booking.com
10. Amazon.com
11. Ebay.com
12. Ticketmaster.ie
13. Meteor.ie
14. irishrail.ie
15. Three.ie
16. Littlewoodsireland.ie
17. Hotels.com
18. Lotto.ie
19. Paddypower.com
20. Zynga.com
21. Wptpoker.com
22. Goireland.com
23. Asos.com
24. Buy4now.ie
25. Ebookers.ie

Top 25 Visited sites in Ireland

(Alexa.com oct 2012)

  1. Google.ie
  2. Google.com
  3. Facebook.com
  4. Youtube.com
  5. Yahoo.com
  6. Wikipedia.org
  7. Linkedin.com
  8. Live.com
  9. Twitter.com
  10. BBC.co.uk
  11. Rte.ie
  12. Blogspot.ie
  13. Amazon.co.uk
  14. Ebay.ie
  15. Aib.ie
  16. Donedeal.ie
  17. Amazon.com
  18. Independent.ie
  19. Irishtimes.com
  20. Boards.ie
  21. dailymail.co.uk
  22. paypal.com
  23. daft.ie
  24. wordpress.com
  25. 365online.com

 

If opening up your business to new opportunities and creating new avenues for revenue,  take advantage of the large online population in Ireland and call 4pm for a free consultation.01 4978671

 

Follow 4pm on Twitter and Facebook for more news.

The Value of a Website to a Business

Online Money

“I am a small company ,do I need a website?”

@4pm our sales team are asked the above question about 20 times a day.
The answer is YES for the following 4 reasons:

 

 

 

1. With more people using the internet than ever it is vital for all businesses to have a website irrespective of size or industry.

 

2. Having an effective online presence gives you access to  a borderless customer base.

 

3. A stylish and functional website cements your brand identity.

4. Outbound marketing is an ineffective and historical lead generation tool , let us show you how to maximize your inbound campaigns and let your customers find you!

 

Please visit www.4pm.ie for further details or call us on 00353 1 525 2177

Or follow us on Facebook and Twitter!